Tips and tools: Funny user interfaces; Amazon soon to be half of all e-commerce; and a genius guide to content creation

Here are some great resources we have recently shared with one another

Funny user interfaces: a competition to design the worst volume control

There’s a competition on Reddit to design the worst volume control. Take a look at the ingenious entries. Several of them made us literally LOL.

Also, we were crying with laughter at the competition to create the worst user interface to enter a phone number.

By 2021, Amazon will be 50% of all US e-commerce

For ten years, we’ve been explaining how web companies are “winner takes all” and that all companies will need to become great at conversion just to survive. Meanwhile, Amazon has continued in its bold quest to be “Earth’s most customer-centric company.”

Forbes recently reported some startling figures: Amazon now accounts for 37% of US e-commerce, and by 2021 the figure is predicted to have risen to 50%.

Does your company have a plan for how it can dominate its industry?

Brilliant advice for anyone who creates content

We recently read, and loved, a series of short articles by our friend Derek Sivers, founder of CDBaby. It’s about the music industry but it applies to all businesses—in fact, we think it should be called Careers advice for anyone who creates content—as learned from a career in the music industry, the most competitive content market on Earth. The index of the articles is here. We were particularly inspired by the following ones:

• “Get specific.”
• “Call the destination and ask for directions.”
• “Flip the stick.”
• “Go where the filters are.”
• “Constantly ask what they really want.”
• “Are fans telling friends? If not, improve, don’t promote.”
• “Imagine a play with 1,000 actors on stage.”
• “Mystery: Are people asking themselves questions about you?”
• “How to make a conference worth it.”

On the subject of music, see this video describing how we recently helped to grow the online store Norman Records quicker than they had expected.

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