What would definitely work, if only you were allowed to do it?

Some problems are so hard, they have no solutions.

If you have been struggling for a long time to solve a particular problem, ask yourself the following questions:

“What would definitely work, if only I were allowed to do it?”

Then, for each of the answers, ask

“What’s preventing me from doing that? What would have to give?”

The questions are useful because they prompt you to tackle your problem in reverse. They challenge you to remove constraints. And some problems need that; some problems are literally unsolvable because of their constraints. In such cases, you don’t need a smarter solution; you need a simpler problem. You need to break rules and norms. You need to make things easier for yourself.

The questions are also useful for a second reason: winning solutions are hard to come by. By starting with a definite, obvious solution, you solve the most difficult part. The biggest bottleneck in most businesses, for example, is making something that a lot of people desperately want. If you begin with something that people definitely would want, you have solved the biggest bottleneck. Then, you just need to find a way to make the solution acceptable.

How could a company penetrate Microsoft and Apple’s stranglehold on the laptop market? An obvious solution would be to create a fast, easy-to-use laptop that costs a fraction of the price. But something would have to give. By removing local storage and processing power, and running only a browser, Google’s team came up with the Chromebook.

How could a new airline beat the monopoly of the incumbents? An obvious solution would be to sell flights at a fraction of the price. But something would have to give. By removing almost every feature that was traditionally included in the ticket price, Ryanair became Europe’s largest carrier.

In the examples above, the companies “cheated” by choosing a goal that would work, and then allowing themselves to remove the traditional constraints of their industries.

We find that the questions work well with our clients, whose constraints are often self-imposed. Once we discover what the clients’ visitors would love, we get great breakthroughs by challenging the clients’ objections to providing those features. It’s easier to change a company policy than it is to change what the visitors want.

Is there something that would definitely work for your business—something that would hugely grow your sales—if only you allowed yourself to do it?

What’s preventing you? What would have to give?

How much did you like this article?

What’s your goal today?

1. Hire us to grow your company

We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:

Schedule your FREE strategy session

2. Learn how to do conversion

Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.

Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.

Download a free copy of our best-selling book

3. Join our team

If you want to join our team—or discover why our team members love working with us—then see our “Careers” page.

4. Contact us

We help businesses worldwide, so get in touch!

© 2023 Conversion Rate Experts Limited. All rights reserved.