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Persuasion techniques used in a sophisticated landing page (PDF)
This is an annotated screenshot of a page we created for Smart Insights. The control was strong, but this page beat it, generating 157% more paid memberships. That’s almost three times as many. The page fires on all cylinders, so study the methods we used in it; you’ll be able to apply many of them to increase the profits of your own website.
Advanced tips for highly-converting websites (PDF)
This contains some advanced conversion tips currently being used by sunshine.co.uk (though the tips are applicable to almost any type of website). It’s a quick two-page guide filled with advice that’ll help you boost your conversion rate.
Conversion secrets of a million-dollar landing page (PDF)
This contains a screenshot of the page we developed with Moz (formerly known as SEOmoz). It has a ton of “tooltips” that explain the persuasion techniques behind each page element. You can use many of these tactics on your own website.
Bonus tip: Hearing the voice of the customer (PDF)
This tip is a simple change to your site that most companies aren’t using. It’s applicable to pretty much any website and will give you many insights into how to grow your business.
How we beat an already-strong control (PDF)
In this annotated screenshot of Crazy Egg’s homepage, you’ll discover the methods we used to beat a control page that was already extremely strong. It’s a study in how to increase conversions when you think you’ve tried everything. You’ll be able to apply many of these principles to increase the profits of your own site.