“£1 million a year in additional revenue,” says Mert Yashar, co‑founder, House of Worktops
The following is from our huge library of client successes—why not discover how we can help grow your business?
A short interview with the client
“The results speak for themselves. Although there are still tests running, we estimate the overall uplift so far to be around 15%. That equates to roughly £1 million a year in additional revenue.
“Before working with Conversion Rate Experts, we hadn’t done any significant CRO work. Although we knew that conversion optimization was important, we didn’t have the bandwidth to focus on it properly.
“While we had made changes to the website, they were mostly based on gut feel or what we liked on other sites… but it was tough to know whether anything was working because we weren’t testing variations or basing our decisions on data. It was frustrating to feel that we might be losing hard-won prospects, so we decided to look for someone to help us.
“We were obviously looking for deep expertise, but in the end, it was CRE’s fully managed, hands-off service that I found appealing. They handled everything—strategy, design, development, and testing. It was genuinely one of the best services I’ve ever seen.
“The process was clear from the very start. Although the testing started immediately, we also saw the deep research that was going on in the background to inform the A/B experiments. All we had to do was approve the tests and wait for the results to come in.
“The results speak for themselves. Although there are still tests running, we estimate the overall uplift so far to be around 15%. That equates to roughly £1 million a year in additional revenue.
“If you have the sales volume and the traffic, it just makes sense to work with CRE. Most agencies don’t offer a complete hands-off service like this. If your business is above a certain size, and you don’t have the bandwidth to run real CRO in-house, just hire them. You won’t regret it.”
—Mert Yashar, Founder, House of Worktops
How we did it
If you want to learn about the type of tests we did for House of Worktops, take a look at the following Win Reports:
Win Report: 13% increase in sales with a simple change to a product page
Win Report: Less clutter, 17% more transactions
Win Report: How simplifying a modal increased transactions by 13%
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