Much of what you’ve been told about conversion is wrong
…or at least a fiddly waste of time
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Some of the goodies you’ll get when you complete the form below
An Amazon bestseller in 15 categories, our book is a goldmine of conversion tips. This PDF contains the first section of it, “Why most web design is done wrong—and how to do it right, like the winners.”
This is an annotated screenshot of a page we created for Smart Insights. The control was strong, but this page beat it, generating 157% more paid memberships. That’s almost three times as many. The page fires on all cylinders, so study the methods we used in it; you’ll be able to apply many of them to increase the profits of your own website.
This contains some advanced conversion tips currently being used by sunshine.co.uk (though the tips are applicable to almost any type of website). It’s a quick two-page guide filled with advice that’ll help you boost your conversion rate.
This contains a screenshot of the page we developed with Moz (formerly known as SEOmoz). It has a ton of “tooltips” that explain the persuasion techniques behind each page element. You can use many of these tactics on your own website.
This tip is a simple change to your site that most companies aren’t using. It’s applicable to pretty much any website and will give you many insights into how to grow your business.
In this annotated screenshot of Crazy Egg’s homepage, you’ll discover the methods we used to beat a control page that was already extremely strong. It’s a study in how to increase conversions when you think you’ve tried everything. You’ll be able to apply many of these principles to increase the profits of your own site.
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