“Golden questions” that reveal exactly why your visitors aren’t converting (slides and video)
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But what questions should you ask?
Below, you’ll find the slides and video from a webcast we co-presented with Sean Ellis, the CEO of Qualaroo. Sean has helped to grow some of Silicon Valley’s most successful startups, including Dropbox, LogMeIn and Eventbrite.
Our advice comes from years of experience increasing conversion rates for the world’s most sophisticated websites.
In this webcast, you’ll discover
- Six “golden questions” that we use to reveal exactly why visitors aren’t converting.
- A new way to think about questions, which will make it easier to know what to ask in any situation.
- Why we use the survey tool Qualaroo, and some inventive ways to use it to identify conversion opportunities.
Here are the slides:
And here’s a video of the talk:
If you want to try out Qualaroo, you can sign up for a free trial here.
To discover more survey questions, see our book, Making Websites Win (free copy here)—in particular the section called “Diagnose by…using survey tools (to ask your visitors and customers whatever you want to know).”
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