Win Report: Remember me? How saved sessions increased conversions by 16%

Published: September 2025

Win Reports help you grow your business by showing our methodology at work. Each Win Report showcases a real-world test, sharing the research, insights, and techniques that led to the win.

In the next 3 minutes, we’ll show you how a “welcome back” prompt increased conversions by 16% for a specialized travel booking platform.
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The client connects users with curated vacation experiences from verified providers around the world.

Research: The multi-session vacation shopping challenge

When someone books a vacation, the decision rarely happens in a single sitting. Our research revealed that potential travelers often spend days browsing different destinations, comparing prices, and reading reviews across multiple websites before making their final choice. Real life constantly interrupts—kids need feeding, taxis arrive, or work calls pull them away—so browsing sessions often get cut short.

A father on his laptop while his two children are trying to distract him.
Planning a vacation takes time—especially when your ‘coworkers’ keep demanding snacks, piggyback rides, and your full attention.

Through usability testing and follow-up behavioral analysis, we discovered a friction point: when visitors returned to the site, they had to start over. Many couldn’t remember exactly where they had left off, and each return visit meant rebuilding their mental shortlist from scratch. If we summarized all the feedback we captured from returning visitors, it would read something like:

“I was looking at experiences last night, but when I came back today, I had to start all over again. I couldn’t remember which ones I liked.”

The analytics confirmed this extended, multi-touch journey. Many visitors returned multiple times before converting, but the design treated returning visitors as if they were brand new.

Psychological research on attention highlights the importance of context when re-engaging with a complex task. If returning visitors aren’t given continuity, they lose momentum.

How can we quickly overcome these challenges for users?

The original page (or control)

The original experience treated all visitors the same way—returning visitors landed on the homepage with no indication of their previous browsing session.

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The tested page (or variation)

For returning visitors, we tested a small overlay that displayed:

  • A “Welcome back” message that encouraged them to resume their previous session.
  • The name and image of the last experience they had viewed.
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Results: Conversions increased by 16%

During the test, we observed a 16% increase in conversions among returning visitors.

This result confirms what our research found: people don’t want to start their shopping journey from scratch—they want to dive right back into where they were cooking up their plans.

What’s next

As usual, we added the test to our proprietary Wins Database and then looked for ways to apply its lessons to other parts of our client’s business.

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