“Very fruitful experience” for 888ladies, a gaming website

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888ladies is part of the high-profile gaming group 888.

A short video interview with the client

A transcript of the video

“The best aspects have been having dedication, commitment, professionalism, and cooperation between 888ladies and Conversion Rate Experts. We are highly, highly pleased with their services.

“My name is Adi Scope and I’m in charge of the Bingo Operations and Product Marketing at 888.com.

“Before we used Conversion Rate Experts, at 888ladies we used to do all sorts of conversion efforts which were kind of ad hoc. We used to send out mailers or try converting players inside the application—just trying to brainstorm on which methods are best for conversion. But what we found out is that we need someone to instruct us and brainstorm with us, a conversion expert, a consultant that could help us just look at the conversion from A to Z. And this is what we felt that we were lacking, and this is why we approached Conversion Rate Experts.

“888ladies chose to work with Conversion Rate Experts because conversion is very important for us and we wanted to make sure that we’re using the best in our field.”

“888ladies chose to work with Conversion Rate Experts because conversion is very important for us and we wanted to make sure that we were using the best in our field. We heard a lot of recommendations on Conversion Rate Experts and when we approached them we set some targets on how we can increase conversion and saw and made sure that we were both dedicated to the process before we launch the project.

“Our experience with Conversion Rate Experts so far has been very fruitful. We mapped out all sorts of areas in the website and application and in the funnel that we would like to approach and increase the conversion. And every test and many projects that we did so far have increased the conversion significantly. So I would say that we’re overall very pleased.

“Every test and many projects that we did so far have increased the conversion significantly. So I would say that we’re overall very pleased.”

“888ladies.com has seen a significant increase in conversion rates so far. We’ve been working on all sorts of aspects in the application and in the website as well. And I can share with you that in one of the tests that we did on our registration form, we improved the conversion by 12% by testing and analyzing and doing some trial and error in regards to our registration form. And at the end of the day, conversion is better for the players as well because they have a better registration form in which they understand the fields and it’s easier for them to fill it out. So we’ve seen a lot of prosperous work for the players and for our internal results as well.

“Our best aspect in working with Conversion Rate Experts on 888ladies has been the fact that they are true experts, they’re professionals in their field. Not only did they do a lot of research and investigation in regards to our target audience, our market, what is 888ladies all about and what is our brand, but also they put in some processes and methodologies in place which enabled us to work on the conversion on a day-to-day basis. We don’t wait for meetings in order to do our conversion-experts [work]. We work on a shared desktop and Basecamp, and the whole team is dedicated. So the best aspects have been having dedication, commitment, professionalism, and cooperation between 888ladies and Conversion Rate Experts. We’re highly, highly pleased with their services.

“The best aspects have been having dedication, commitment, professionalism, and cooperation between 888ladies and Conversion Rate Experts. We’re highly, highly pleased with their services.

“If someone would approach me and ask whether I would recommend using Conversion Rate Experts, I would ask them how important is conversion for them? Because for us on 888ladies, conversion is very important. Therefore, if it’s important for you, I advise that even if you have intuitive thinking, even if you think you understand conversion, seek a consultant from Conversion Rate Experts because they’ll always shed some more light on things that you thought you know about. And that would be my best advice.”

“Even if you think you understand conversion, seek a consultant from Conversion Rate Experts because they’ll always shed some more light on things that you thought you know about.”

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