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Last updated: September 2017
If your company believes it’s too busy to make its website accessible…
…and if the moral and legal arguments aren’t enough…
…then you might want to bring up the financial argument: Accessibility increases sales—more than you might expect.
All websites should be accessible to users with disabilities and special needs—for ethical and legal reasons.
But what does that mean? Buildings must, by law, have ramps to make them accessible. What are the web equivalents of ramps?
The infographics above answer the question brilliantly. They were created by the UK Government’s Home Office Digital, Data and Technology Directorate, part of one of the world’s best enterprise-scale web development teams. The infographics give useful, clear guidelines for making websites accessible.
Companies are usually quicker to take action if there’s a strong financial benefit. Fortunately, the financial argument for accessibility is strong—stronger than you might expect. Here’s why:
In fact, the recommendations in the infographics overlap greatly with the practices that we have found to increase a company’s sales. Accessibility leads to usability and usability leads to higher profits and happier customers.
1. We have already grown companies just like yours. (We have helped to grow clients in 37 countries in 11 languages.) So wherever you are in the world, if you’d like us to work on your website—to dramatically increase its profits—then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
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