101% increase in leads for Armagard, a B2B manufacturer

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Armagard is a B2B manufacturer of industrial casing for computers.

A short video interview with the client

We got 101% improvement, which we’re really pleased with.

A transcript of the video

“Before we used Conversion Rate Experts, we had been using search engine marketing for a long time. Our first website went up in 1996. In ’99 we stopped doing any other marketing except for web marketing.

We had been using search engine marketing for a long time.

“We got to the point where, for Armagard in 2006, for all our primary search terms we were most likely number one or number two in our target niche market. We felt we’d got as far as we could go with that. Therefore, what we were looking to do was to see how we could get more inquiries from the market sphere that we’re in.

We felt we’d got as far as we could go

“We’re a B2B-based business, so we need the leads to generate the inquiries, to then make the sale. It’s been a positive experience working with them. We’ve learned a great deal about our customers.

We’ve learned a great deal about our customers.

“And I think we’re a much better organized and customer-focused website-based company than we were before. With the support and backup of the advice from the people at Conversion Rate Experts, we got 101% improvement, which we’re really pleased with.”

We’re a much better organized and customer-focused website based company than we were before … we got 101% improvement, which we’re really pleased with.


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