“Hundreds of thousands of dollars” of additional revenue for iGaming company Blexr
Blexr is one of the most successful performance marketing companies in iGaming, and operates the biggest free casino games site in the world.
A short video interview with the client
A transcript of the video
“We’ve been working with Conversion Rate Experts on VegasSlotsOnline.com, which is the biggest free casino games site in the world. Since day one we started working with them, they’ve been able to deliver steady growth and new test ideas that enabled us to grow the website. Some of them had increases in conversion rate of over 100% and added hundreds of thousands of dollars yearly revenue.
“Some of them had increases in conversion rate of over 100%.”
“My name is Artur Pluta. I’m a product manager in Blexr. Blexr specializes in generating leads in the iGaming and finance industry. We run seven cross-functional teams that are taking care of a vast network of websites. We’re a performance marketing company, so we need to optimize our websites to make sure that we stay ahead of our competition. This can make or break the company.
“That added hundreds of thousands of dollars yearly revenue.”
“Before we used Conversion Rate Experts, we tried multiple different A/B-testing tools. We chose to work with a consultancy for CRO because it allows you to get a pair of new eyes on the product. It allows you to take a step back and have a look at what’s not working. Obviously, there are always concerns before taking a new consultancy on board, giving them a little bit of control over your product. We did quite extensive research and we found out that Conversion Rate Experts are the leaders in the field. They are truly the experts in what they’re doing.
“We did quite extensive research and we found out that Conversion Rate Experts are the leaders in the field.”
“After having the initial call with them, they gave us a case study. They showed us what can be improved. And even for the first step, they made extensive research into our product. They asked a lot of questions that made us think about what are we doing wrong, or what are our main goals. And not only primary goals, but also the secondary smaller goals that allowed us to optimize even further.
“Conversion Rate Experts brought to the table this insight into customers that allowed us to take a look at the overall funnel, deep dive into the user journey on the sites and allow us to optimize the whole business, the whole product, and not only specific parts of the site. We ran test ideas with more than 100% in conversion rate and that ended up and added hundreds of thousands of dollars yearly revenue.
“If you’re considering signing up with Conversion Rate Experts, have a look at the case studies, what they did for other businesses, and also read their blog. It’s a great resource for conversion rate optimization. You can learn a lot there. The first call you will have with them is actually going to get you on board because you will see how much insight they can give into your business, not only for the test ideas, but also for understanding the users on your website. I would definitely recommend Conversion Rate Experts.”
“I would definitely recommend Conversion Rate Experts.”
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