All the resources mentioned in our book, Making Websites Win

This page contains links to all the resources mentioned in our book, Making Websites Win.

If you have the physical book, you may still wish to additionally get the Kindle version. It’s only $2.99 and has clickable links. Plus, we edit it whenever we spot something about the book that can be improved, so you can get updates automatically or manually.

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Section 1: Why most web design is done wrong

SquareSpace
Wix
Shopify
BigCommerce
LeadPages
Unbounce
ClickFunnels
PageWiz
sold MyFitnessPal for just under half a billion dollars
the world’s top 500 websites
Google
eBay
Amazon
Craigslist
LinkedIn
Facebook
Wikipedia
YouTube
“This Is a Web Page”
Facebook’s Engineering Team
our methodology

Section 2: Diagnosis

an article
Google Tag Manager
Adobe Activation Core Service
Conversant Tag Manager
Ensighten
IBM Digital Data Exchange
Qubit Opentag
Rakuten Storm Tag Manager
SuperTag by Datalicious (link no longer works)
Tag Manager by Impact Radius
TagCommander
Tealium iQ
UberTags (link no longer works)
Google Analytics
Google Analytics 360
Adobe Analytics
Webtrends
Quantcast Measure
Woopra
Matomo
Flurry Analytics
Kissmetrics
Mixpanel
Amplitude
Crazy Egg
they didn’t realize that the page could be scrolled
Crazy Egg
Hotjar
Clicktale
A/B testing tools
Fullstory
Inspectlet
Decibel Insight
Jaco (link no longer works) Lucky Orange
MouseStats
Ptengine
UsabilityTools (link no longer works)
userTrack
Zeerat
Hotjar
Clicktale
Hotjar
Inspectlet
UserReplay
SessionCam
FullStory
Decibel Insight
Mouseflow
IBM Tealeaf
Decibel Insight
Clicktale
Hotjar
Formisimo
Decibel Insight
SessionCam
Inspectlet
Zendesk Chat
LiveChat
Drift
Freshdesk
Olark
LivePerson
HappyFox
SnapEngage
LiveAgent
Intercom
Comm100
Pega
Oracle Service Cloud
Surfly
Google Consumer Surveys
Pollfish
Five golden questions” that reveal exactly why your visitors aren’t converting
SurveyMonkey
Google Forms
Survey Gizmo
Medallia Digital
Survey Anyplace
Wufoo
Clicktools
Polldaddy,
Typeform
Uservoice
CLIENTPulse
iPerceptions
Usabilla
Informizely
Qualaroo
Hotjar
Medallia Digital
ForeSee
Qualaroo
Informizely
Hotjar
Medallia Digital
Webreep (link no longer works)
Feedback Lite
PopSurvey
WebEngage
Survicate
Feedback Lite
Feedbackify
Usabilla
Qualtrics
Medallia Digital
SurveyGizmo
leanness
Moz Fresh Web Explorer
Moz Fresh Web Explorer
Google Alerts
Talkwalker Alerts
Mention
Ninja Outreach
Twitter Search
BuzzSumo
Facebook
Salesforce Marketing Cloud
Making Ads Pay
it’s repeated here on YouTube
Denny Hatch
tacit knowledge
thread on Quora
helped the company Morphsuits
Morphsuits
an online bingo company
recently sold for almost half a billion dollars
Mobal
Y Combinator
priceless
Help Scout
Zendesk
KnowledgeOwl
Moxie
Intercom
Helpjuice
Freshdesk
web app for photographers
Ethnio
Hotjar
smoking mittens
metal-detecting sandals
photo-realistic bacon scarf
Don’t Make Me Think
useful script (a Word document)
UserTesting
WhatUsersDo (link no longer works)
TryMyUI
Userlytics
UserBob
Userbrain
Lookback
UsersThink
userinput
UsabilityHub
Watchsend
Testapic
uxline
Testaisso
How to make millions from usability testing
Camtasia
ScreenFlow
Jing
Morae
Silverback
UX Recorder
45 web design checklists and questionnaires
Clicktale
Inspectlet
Hotjar
Tealeaf
Loop11
UsabilityHub
UserZoom
Mechanical Turk
Pear Note
Reframer
Capian
Accessibility Priority Tool
“How to eliminate the usability problems that stifle your growth,”
Objective
Tobii
LookTracker (link no longer works) EyesDecide
Image credit: EyesDecide
EyeQuant
Feng-GUI
Ethnio
Hotjar
Amazon.com
Image credit: Ethnio
join.me
Zoom
GoToMeeting
great sample script
A/B testing 101
Optimizely
Google Optimize (no longer available) VWO
Convert.com
Adobe Target
the industry’s first and most comprehensive comparison website for them
Our comprehensive summary of A/B testing tools.
Optimizely’s Sample Size Calculator

Section 3: Making websites win

Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation
Revising Prose
LOL My Thesis
Moz
see the detailed case study we wrote about it
Speechpad
Hemingway
Grammarly
Free guides
useful free guides
“How to write in plain English.”
“The A to Z of alternative words,”
The Elements of Style
A Pocket Style Manual
Keys to Great Writing
Style: The Basics of Clarity and Grace
The Sense of Structure: Writing from the Reader’s Perspective
Writing Tools: 55 Essential Strategies for Every Writer
The Sense of Style
The Language Instinct
The Elements of Eloquence
drunk
moron in a hurry
Don’t Make Me Think
Designed for Use
The Visual Display of Quantitative Information
Sketch
Balsamiq Mockups
UXPin
Adobe Brackets
Antetype (link no longer works)
AppCooker
Appery.io
Atomic.io
Axure
Balsamiq Mockups
Canva
CanvasFlip
Craft
Creately
Demonstrate (link no longer works)
draw.io
FileSquare (link no longer works) Fireworks
FlairBuilder
Flinto
Flinto Lite
Fluid
Framer JS
Fuse
Gliffy
Handcraft
HotGloo
Indigo Studio by Infragistics
iPlotz
iRise
Justinmind
Keynote
Koncept App
Lucidchart
Macaw
Mockflow
Mockplus
MockingBird
moqups
Naview
NinjaMock
Notism
OmniGraffle
Origami Studio
Patternry
Photoshop Wireframing Kit
Pidoco
POP
Principle
Power Mockup
Proto.io
ProtoPie
ProtoShare
ProtoSketch
Prototyp
Prott
Realtime Board
Sketch
templates for paper sketches
UXPin
Visio
Webflow
Wireframe.cc
WireframeSketcher
Wirify
Apple Pencil for iPad Pro
iskn
livescribe pens
Paper and Pencil by 53
Penultimate
Verify
five-second test
IntuitionHQ (link no longer works)
PickFu
InVision app
Concept.ly (link no longer works)
Marvel
InVision app
Notable
Helio (formerly Notable) (link no longer works)
Firefly
BugHerd
Composite
Frame.io,
Wipster
Symu
Vidhub
Remark
Kollaborate
Optimal Workshop
OptimalSort
Treejack
Chalkmark
our article about card sorting
SimpleCardSort (link no longer works) UsabiliTEST
Xsort
you will find what you need
create a table
understand your writing
use your website
offer what they came for
Mobal
Moz
a case study on our website
Mobal’s USA website
ScreenFlow
as parodied in The Onion
on its website
Freebird
Cycling Promotion (link no longer works) case study about how we grew Crazy Egg’s conversion rate by 363%
we made over $1 million for Moz
Moz’s
TopCashback
The Hidden Tools of Comedy
The CRE Funnel Planner
MoneySavingExpert.com
Here’s a template O/CO table
In one of our case studies,
conversion-rate-experts.com/design/
growing overall sales by 12%
Image credit: PhotoShelter
an additional $20 million (£14 million) per year
SimpliSafe
We have helped it
Image credit: SimpliSafe
Image credit: SimpliSafe
how to make users scroll down your page
daFlores
Voices.com
Moz
Oily, itchy, and greasy hair
Heavily dandruffy hair
Suave professional hair
Hair with fox poo in it
Seth Godin argues
Party Cannon
a partner program for agencies
Mobal
SurveyMonkey
Typeform
Hello, My Name is Awesome
a useful free PDF
Dollar Shave Club
LingsCars
Prospect Theory
the Dunning-Kruger effect

Section 4: See the transformative power of CRO in action

GoHenry
Qualaroo
Hotjar
Hotjar
Crazy Egg
Inspectlet
Lookback
UserTesting.com
SurveyMonkey
Verify
InVision
UserTesting.com
Optimizely
the reason that any website exists

Let’s keep in touch!

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