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Why this is the only book of its kind…
…and why it will transform your website, your business, and your career, like it has ours
Most websites lose. Almost all of them.
Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.
Others are successful at first, and then get crushed by competitors.
Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.
The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get the following:
- What successful web businesses do differently (and others get wrong)
- How to easily identify your website’s biggest opportunities
- A treasure trove of proven situations for growing businesses
Discover how to grow your profits—by making winning websites that people love.
All profits from this book are donated to charity.
From the book’s foreword, by Avinash Kaushik, Digital Marketing Evangelist, Google
“It’s about leveraging experimentation to influence a shift in culture. As we all know culture eats strategy for breakfast.
“That is the reason you should buy this lovingly crafted book. The deep and broad digital experience Karl and Ben have accumulated in their years of practice is reflected in every chapter.
“The book is broken into easily digestible chunks. Section One is best shared with every boss who stands in your way. Section Two will help you quickly set up the foundations on which your ideas democracy can flower. Section Three will give you a lifetime of ideas that will fuel the fundamental shift you are trying to accomplish.
“If you are standing in a bookstore wondering if you want to buy this book, jump to the section about how ‘Winning websites…manage complexity’ and scan Step 7. Then rush to the cashier to check out.
“A culture of experimentation has benefits that far surpass ‘this button is better than that’ or ‘this offer is better than that.’
“Solve for culture and your career will never be the same again.”
—Avinash Kaushik, Digital Marketing Evangelist, Google
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Praise from authors and industry authorities
“Their approach is truly the best I’ve ever seen.”—Sean Ellis, Dropbox’s first marketer, founder of Growth Hackers, and author of Hacking Growth
“They’re the best in the business.”—Rand Fishkin, founder of SparkToro and Moz
“The cost of marketing is continually rising. As a business, you have no choice but to run A/B tests and optimize your conversion rates. It’s the only way to ‘make websites win.’”—Neil Patel, founder of Crazy Egg and KISSmetrics
“The Conversion Rate Experts team is the real deal when it comes to CRO and website optimization. If you want to learn from the best, you need this book.”—Morgan Brown, Product Manager at Facebook, and author of Hacking Growth
“I’ve always learned a ton from Conversion Rate Experts—so thrilled to see they had a book out (and instantly made it onto bestseller list!) Started reading this book and can’t recommend it highly enough”—Purna Virji, Senior Manager of Global Engagement at Microsoft
“There isn’t a company in the world that couldn’t benefit from working with these guys.”—Mike Lee, founder of MyFitnessPal
“At Conversion Rate Experts, I learned a tremendous amount. They are the best.”—Ron Patiro, PayPal
“Want to learn conversion optimization, or make your website make you more money? Buy THIS book.”—Oli Gardner, co-founder of Unbounce
“So much of our data-driven approach is based on things we learned from Karl and Ben”—Will Critchlow, co-founder of Distilled
“This book looks set to be the Bible of CRO. No one knows the space better than Karl and Ben. There’s a lot of money to be made in adopting the wisdom in these pages.”—Ashley Friedlein, founder of Econsultancy
“In the future, businesses that fail to adopt a data-driven approach to optimization will struggle to compete with those that do. That’s why I’d highly recommend Making Websites Win.”—Dave Chaffey, founder of Smart Insights
Rave reviews from early readers
“The book is truly gold: What amazed me most is how much more there is to CRO, and how far it can reach outside of the website itself to have a full impact. The part about Ben “needing a shed the most” made me laugh. The book is truly gold and the goHenry use case is invaluable for me, as I am in the process of pitching a fintech startup in Asia myself, although, in a different field, there are similarities, of course.”—Patrick Hens
“Easy read, highly useful: I had a road trip the weekend after getting a copy of the ebook and quickly tore through the first 200 pages while taking notes so I could share key learnings with my coworkers. I’ve already recommended it to two people on my team. The book is full of great tactics, many of which we’re already familiar with but described in a way that helps me understand the how and why more fully. What makes this book stand apart is how well they frame the topic (e.g. Power law of CRO can be used to help sales team), how easy it is to read, and how comprehensive it is. If you work with websites as all—design, developer, marketer—you need to read this book.”—Ben Hicks
“Awesome! A true call to action: No words of mine could ever supplant the praise sung by CRE’s clients, titans of industry and household names, the best and brightest of Silicon Valley and alike. Still: the book follows a coherent, structured flow that begins emphasizing the need to know what are the pathologies before prescribing the medicine, in a way that takes the guessing out of doing, bringing the scientific method to this arena. It stresses the need to “know thy target” in order to feel their pain, their needs, to “be in their shoes”, in order to understand the prospects, and talk to them in an honest, straight, simple way. It is shock full of solutions, in a way that makes lots of sense. To put it simple (albeit the phrasing is a cliché, the meaning is not): highly recommended!”—Flávio Ferlin
“You can’t afford not to read this: A book on Conversion Rate Optimization by the people who coined the term “Conversion Rate Optimization.” This book is pure gold. As a Conversion Rate Consultant, its insights are fantastic. This isn’t one of those many books that promises and then underdelivers. This delivers! Whether you’re new to CRO or you’re an expert, there’s something here for everyone.”—Dan Abubakar
“Just halfway through the book and… it’s just awesome. CRE guys really know what they’re talking about. My biggest take so far: most people don’t know anything about web conversion.”—Max Peters
“Great Read | Some Top Tips: Really enjoyed the book. Although skim reading certain sections I was able to highlight some key areas that will be using on our site to hopefully increase conversion and keep the boss happy!”—Jamie Cotton
“One of the best books on marketing in years: Every copywriting great I’ve ever read, whether it’s C Hopkins, Caples, Ogilvy, or Drayton Bird, have highlighted the importance of testing. And this books goes into the subject deeply. Best of all it shows you why, how and what to test using modern technology and tools. It’s not just one guys opinion on what worked him and his business. It shows you how to cater your marketing and approach to suit your customers. Superb stuff.”—James Kippax
“Really good book: I loved the survey concept and persuasion remarked. It’s also good to talk about listening to people in general and I love also the tips about website and pricing concepts.”—Federica Brancale
“The real trade secrets for getting any website to perform well: I’ve been building and operating websites for just over 15 years, so I’ve dabbled in conversion rate optimization throughout. However, much of this has been “unstructured”, just working on parts of the website as I think they need attention. When I first heard about this book I really wanted to get my hands on it, as I’d been following CRE for years. For me, the warm up act was the 70 pages of techniques for understanding your visitors and what they’re doing (Section 2), but the icing on the cake—and the real trade secrets for getting any website to perform well—are in Section 3. 150 pages of expert, actionable advice. If you have a website that’s crucial to the success of your business, an investment in this book could give you the best ROI you’ve ever seen!”—Andy Willis
“The Bible for All Internet Marketers: If you’ve followed CRE for any amount of time, then you’ll know all the quality of ideas they’ve published on their blog. Now, as if the the Council of Nicea put together a single resource for the definitive text for conversion rate optimization. Beginners and experts alike will find value out of this book.”—Adam Doolittle
“Entertaining and very informative: I’ve only read half the book so far but that half has been brilliant. Tone of voice and wording is clear and to the point and the information actually very useful. The way the stories are told is also highly engaging. For me the most valuable bits of the book (so far) were found in the “Making Websites Win” section, which focuses on the ingredients of a successful site. Well done guys—superb effort.”—Alex Croucher
“Key secrets of conversion rate optimization finally revealed in a book!: Blissfully clear, easy to read and to the point, full of relevant advice and practical suggestions. Nobody should deal with digital marketing and CRO until they have read this book at least 2 times. And when they finish it, they should come back to it regularly.”—Hristo Radichev
“Great for SEO: A book written by true experts with a real passion for the subject. Optimisation is pretty much the future of everything based on software and taking the time to digest the wisdom here and more importantly applying it will serve you well. If I have a complaint it is that they actually undersell the value of CRO to SEO. Google’s latest updates including rank brain focus increasingly on measuring user satisfaction. Better CRO = better user signals = better ranking = more SEO visits = better SEO. Just one more reason to take this book, read and apply.”—John Lawson
“I have a massive list of ideas!: I’m an affiliate marketer and I’ve always known I could squeeze more performance out of my websites in terms of conversion rate. The problem was that I didn’t know how to go about it. Now I do! Conversion Rate Optimisation is a complex subject but the guys at Conversion Rate Experts have broken everything down into simple to implement steps and strategies. They have also made this book incredibly easy to read and as such, I’ve already read it twice over the course of a weekend. I’m now reading it for the third time, making notes and an action plan as I go. I CANNOT WAIT to implement the DiPS formula and take my websites (and income) to the next level.”—Ben Doyle
“Good primer on CRO: A very good primer on Conversion Rate Optimization by the folks who coined the term. Strongly recommended.”—Amos Weiskopf
“Devoured in a weekend! Amazing!: This is not just a book about CRO, this is a whole manual about how to grow a business in a smart way. What I found particularly helpful is the step by step process they run through every time they go into a new business. 99% of the CRO experts talk about tactics to grow revenue. CRE is all about the scientific process to grow profits. I feel I am a smarter person after reading this book.”—Lorenzo Carreri
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It’s out, just $1.99! The “groundbreaking” book that transforms businesses. Foreword by Google’s Avinash Kaushik. Get the fast-growth methodology used by the world’s biggest web companies. https://conversion-rate-experts.com/book/