“You should buy this lovingly crafted book”—Avinash Kaushik, Google

Get Making Websites Win now—from $2.99!

Five reasons you need a copy of Making Websites Win

• Why Making Websites Win is the only book of its kind.
• It’s an Amazon #1 best-seller in 15 categories.
• Making Websites Win is recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders.
• Readers describe how they are profiting from the advice in Making Websites Win.
• All profits go to feeding chronically hungry children.

Why Making Websites Win is the only book of its kind…

…and why it will transform your website, your business, and your career, like it has ours

Most websites lose. Almost all of them.

Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.

Others are successful at first, and then get crushed by competitors.

Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.

The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—like Amazon, Apple, Google, Facebook, and Dropbox—plus hundreds of smaller, market-leading companies in over eighty different industries. In Making Websites Win, you’ll get the following:

• What successful web businesses do differently (and others get wrong)
• How to easily identify your website’s biggest opportunities
• A step-by-step guide to apply The CRE Methodology to dramatically increase your sales.
• A treasure trove of proven solutions for growing businesses

Discover how to grow your profits—by making winning websites that people love.

It’s an Amazon #1 best-seller in 15 categories

Making Websites Win has topped the Amazon charts in all of the following categories: Advertising; Business; Computing; E‑commerce; Marketing & Sales; Business & Finance; Web Development & Design; Web Marketing; Business & Management Technology; Computers & Technology; E‑business; E-commerce Professional; High-Tech Businesses; Internet Applications; and Web Design Applications.

Making Websites Win is recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders

“You should buy this lovingly crafted book. The deep and broad digital experience Karl and Ben have accumulated in their years of practice is reflected in every chapter.

“The book is broken into easily digestible chunks. Section One is best shared with every boss who stands in your way. Section Two will help you quickly set up the foundations on which your ideas democracy can flower. Section Three will give you a lifetime of ideas that will fuel the fundamental shift you are trying to accomplish.

“If you are standing in a bookstore wondering if you want to buy this book, jump to the section about how ‘Winning websites…manage complexity’ and scan Step 7. Then rush to the cashier to check out.

—Avinash Kaushik, Digital Marketing Evangelist, Google

“Their approach is truly the best I’ve ever seen.”—Sean Ellis, Dropbox’s first marketer, founder of Growth Hackers, and author of Hacking Growth

“They’re the best in the business.”—Rand Fishkin, founder of SparkToro and Moz

“The cost of marketing is continually rising. As a business, you have no choice but to run A/B tests and optimize your conversion rates. It’s the only way to ‘make websites win.’”—Neil Patel, founder of Crazy Egg and KISSmetrics

“The Conversion Rate Experts team is the real deal when it comes to CRO and website optimization. If you want to learn from the best, you need this book.”—Morgan Brown, Product Manager at Facebook, and author of Hacking Growth

“I’ve always learned a ton from Conversion Rate Experts—so thrilled to see they had a book out (and instantly made it onto best-seller list!) Started reading this book and can’t recommend it highly enough”—Purna Virji, Senior Manager of Global Engagement at Microsoft

“There isn’t a company in the world that couldn’t benefit from working with these guys.”—Mike Lee, founder of MyFitnessPal

“At Conversion Rate Experts, I learned a tremendous amount. They are the best.”—Ron Patiro, PayPal

“Want to learn conversion optimization, or make your website make you more money? Buy THIS book.”—Oli Gardner, co-founder of Unbounce

“So much of our data-driven approach is based on things we learned from Karl and Ben”—Will Critchlow, co-founder of Distilled

“I just sent it to our website designer!”—Verne Harnish, best-selling author and founder of Gazelles and Entrepreneurs’ Organization

“This book looks set to be the Bible of CRO. No one knows the space better than Karl and Ben. There’s a lot of money to be made in adopting the wisdom in these pages.”—Ashley Friedlein, founder of Econsultancy

“In the future, businesses that fail to adopt a data-driven approach to optimization will struggle to compete with those that do. That’s why I’d highly recommend Making Websites Win.”—Dave Chaffey, founder of Smart Insights

Get Making Websites Win now—from $2.99!

Readers are raving about how they have profited from the advice in Making Websites Win

Many readers are saying that Making Websites Win has changed their lives. The book has been getting fantastic reviews on Amazon (in the US, UK, India, Australia, France, Germany, Mexico, and Canada) and Goodreads.

Here are just a few of the reviews:

“Easy read, highly useful: I had a road trip the weekend after getting a copy of the eBook and quickly tore through the first 200 pages while taking notes so I could share key learnings with my coworkers. I’ve already recommended it to two people on my team. The book is full of great tactics, many of which we’re already familiar with but described in a way that helps me understand the how and why more fully. What makes this book stand apart is how well they frame the topic (e.g. Power law of CRO can be used to help sales team), how easy it is to read, and how comprehensive it is. If you work with websites as all—design, developer, marketer—you need to read this book.”—Ben Hicks

“Awesome! A true call to action: No words of mine could ever supplant the praise sung by CRE’s clients, titans of industry and household names, the best and brightest of Silicon Valley and alike. Still: the book follows a coherent, structured flow that begins emphasizing the need to know what are the pathologies before prescribing the medicine, in a way that takes the guessing out of doing, bringing the scientific method to this arena. It stresses the need to “know thy target” in order to feel their pain, their needs, to “be in their shoes”, in order to understand the prospects, and talk to them in an honest, straight, simple way. It is shock full of solutions, in a way that makes lots of sense. To put it simple (albeit the phrasing is a cliché, the meaning is not): highly recommended!”—Flávio Ferlin

“The book is truly gold”—Patrick Hens

“You can’t afford not to read this: A book on Conversion Rate Optimization by the people who coined the term “Conversion Rate Optimization.” This book is pure gold. As a Conversion Rate Consultant, its insights are fantastic. This isn’t one of those many books that promises and then underdelivers. This delivers! Whether you’re new to CRO or you’re an expert, there’s something here for everyone.”—Dan Abubakar

“Just halfway through the book and… it’s just awesome. CRE guys really know what they’re talking about. My biggest take so far: most people don’t know anything about web conversion.”—Max Peters

“One of the best books on marketing in years: Every copywriting great I’ve ever read, whether it’s C Hopkins, Caples, Ogilvy, or Drayton Bird, have highlighted the importance of testing. And this books goes into the subject deeply. Best of all it shows you why, how and what to test using modern technology and tools. It’s not just one guys opinion on what worked him and his business. It shows you how to cater your marketing and approach to suit your customers. Superb stuff.”—James Kippax

“The real trade secrets for getting any website to perform well: I’ve been building and operating websites for just over 15 years, so I’ve dabbled in conversion rate optimization throughout. However, much of this has been “unstructured”, just working on parts of the website as I think they need attention. When I first heard about this book I really wanted to get my hands on it, as I’d been following CRE for years. For me, the warm up act was the 70 pages of techniques for understanding your visitors and what they’re doing (Section 2), but the icing on the cake—and the real trade secrets for getting any website to perform well—are in Section 3. 150 pages of expert, actionable advice. If you have a website that’s crucial to the success of your business, an investment in this book could give you the best ROI you’ve ever seen!”—Andy Willis

“The Bible for All Internet Marketers: If you’ve followed CRE for any amount of time, then you’ll know all the quality of ideas they’ve published on their blog. Now, as if the the Council of Nicea put together a single resource for the definitive text for conversion rate optimization. Beginners and experts alike will find value out of this book.”—Adam Doolittle

“Entertaining and very informative: I’ve only read half the book so far but that half has been brilliant. Tone of voice and wording is clear and to the point and the information actually very useful. The way the stories are told is also highly engaging. For me the most valuable bits of the book (so far) were found in the Making Websites Win section, which focuses on the ingredients of a successful site. Well done guys—superb effort.”—Alex Croucher

“Key secrets of conversion rate optimization finally revealed in a book!: Blissfully clear, easy to read and to the point, full of relevant advice and practical suggestions. Nobody should deal with digital marketing and CRO until they have read this book at least 2 times. And when they finish it, they should come back to it regularly.”—Hristo Radichev

“Great for SEO: A book written by true experts with a real passion for the subject. Optimisation is pretty much the future of everything based on software and taking the time to digest the wisdom here and more importantly applying it will serve you well. If I have a complaint it is that they actually undersell the value of CRO to SEO. Google’s latest updates including rank brain focus increasingly on measuring user satisfaction. Better CRO = better user signals = better ranking = more SEO visits = better SEO. Just one more reason to take this book, read and apply.”—John Lawson

“I have a massive list of ideas!: I’m an affiliate marketer and I’ve always known I could squeeze more performance out of my websites in terms of conversion rate. The problem was that I didn’t know how to go about it. Now I do! Conversion Rate Optimisation is a complex subject but the guys at Conversion Rate Experts have broken everything down into simple to implement steps and strategies. They have also made this book incredibly easy to read and as such, I’ve already read it twice over the course of a weekend. I’m now reading it for the third time, making notes and an action plan as I go. I CANNOT WAIT to implement the DiPS formula and take my websites (and income) to the next level.”—Ben Doyle

“Devoured in a weekend! Amazing!: This is not just a book about CRO, this is a whole manual about how to grow a business in a smart way. What I found particularly helpful is the step by step process they run through every time they go into a new business. 99% of the CRO experts talk about tactics to grow revenue. CRE is all about the scientific process to grow profits. I feel I am a smarter person after reading this book.”—Lorenzo Carreri

What we hope Making Websites Win will achieve

We have three hopes for Making Websites Win:

1. We hope it will take CRO mainstream: For too long, those of us who work in optimization, customer research, usability, analytics, A/B testing, and persuasive copywriting have been considered “niche”—a nice-to-have but non-essential part of a business plan. This is wrong. Let’s tell the world why all businesses should embrace measurable marketing. And why it’s great for customers too.
2. It shares our methodology, so you can make more money: The techniques in Making Websites Win have helped to grow the profits of companies large and small. And they have increased the earnings of many entrepreneurs and marketers. If you’re already doing CRO, the book will help you scale your capabilities and train your team. If you’re new to CRO, it will give you the knowledge, workflows, and tools you need to succeed.
3. Measurable marketing is at a tipping point. Your skills, product, or service are about to be in huge demand (and even more valuable): One of our colleagues describes CRO as “the tide that lifts all boats.” Companies that carry out CRO become voracious for new content, new ideas, new technology, new marketing campaigns, and new advertising channels. We hope Making Websites Win helps to prepare you for the forthcoming opportunities, lifting your business or career to new heights.

All profits go to feeding chronically hungry children

We are giving all the profits from Making Websites Win to Mary’s Meals, a charity that sets up school feeding programs in some of the world’s poorest communities, where hunger and poverty prevent children from gaining an education. By buying the book, you are helping to feed thousands of chronically hungry children.

We are delighted that so far we have donated $46,235. That has paid for the feeding of 2,518 children for a whole school year.

On behalf of Mary’s Meals, we’d like to thank you—our followers, readers, clients, and team members—for making this possible.

We’d love you to share the following message

We’d be so grateful if you could help us spread the word by copying and pasting the following message—or something like it—into your social media of choice:

Right now, for just $2.99, you can get the fast-growth methodology used by the world’s biggest web companies. It’s in the book “Making Websites Win,” foreword by Google’s Avinash Kaushik. All profits to charity: https://conversion-rate-experts.com/book/

Get Making Websites Win now—from $2.99!

© 2023 Conversion Rate Experts Limited. All rights reserved.