Nearly tripled the sales for Broadband.co.uk, a comparison website

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Broadband.co.uk allows users to compare and purchase broadband services.

A short video interview with the client

“Sales nearly tripled.”

A transcript of the video

“If anyone comes to me and says, ‘Should I consider working with these guys?’…

“Definitely. Don’t hesitate to even think about it. They are brilliant. The results speak for themselves.

“My name’s Edd Dawson. I’m the Managing Director of Broadband.co.uk Limited. We’re a broadband price comparison and information website. We’ve been going since 2004, so we were one of the earliest price comparison sites. Website conversion is important to us for two reasons, obviously sales being one. Sales means income. Also conversion means we’re actually providing the service that our site users want. If we don’t convert people, then it means we’re not providing the service that they want.

They are brilliant. The results speak for themselves.

“So we brought them onboard, and they helped us from the wireframes upwards: the tone-of-voice, the message we’re trying to get across, the kind of comparisons with the market research of what our present customers thought of our present site, what they wanted the new site to do. And they helped us basically round the whole prospect completely and turn it into the site that it is today.

They helped us from the wireframes upwards: The tone-of-voice, the message we’re trying to get across…

“Working with them is great. They’re a really friendly bunch of people. Their working style fits us perfectly. They’ve become part of the team. It doesn’t feel like there’s a consultant coming and dictating to you. They really get behind the company. They really understand the company and our site users and our products, and they really feel like, yeah, they’re there all the time.

They’re a really friendly bunch of people. Their working style fits us perfectly. They’ve become part of the team.

“The results we’ve seen so far have been great. In the eight months since the new site went live, we’ve seen sales more than double, and if we include new channels, it’s almost a triple in sales. So we know the site’s performing so much better. And this isn’t just it doubled, and then that’s it, it stopped. This is a growth pattern that’s continuing month on month. So we’re expecting it to achieve even greater heights over the next year as long as we carry on this iterative process that they introduced us to.

Since the new site went live, we’ve seen sales more than double, and if we include new channels, it’s almost a triple in sales.

“The best aspects of working with Conversion Rate Experts is definitely the way they’ve changed our mindset. We look at the site differently. We look at the metrics differently. We listen more to how people are using our site. And the whole process has changed, and conversion rate optimization has now become core to what we do. Rather than being a nice little add-on, they’ve brought it into our entire process, and that’s what’s driving sales now. The return on the investment is there almost instantly. We saw returns within a month. You just can’t knock that.

The return on the investment is there almost instantly. We saw returns within a month.

“After every call we do with them, they always send a questionnaire that we’ve got to fill in, and they always ask us, ‘What can we do better? What are we doing wrong?’ And I honestly can’t think of anything. They come up with so many great ideas. The hardest thing is keeping up with the ideas that they come up with.”


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