Conversion Rate Experts generated “well over seven figures” for Corporate Finance Institute, an education company
Corporate Finance Institute (CFI) is a leading global provider of online training and education for finance and investment professionals.
A short audio interview with the client
(The sound quality isn’t as good as it normally would be. The interview was recorded during the early days of lockdown in 2020.)
A transcript of the audio
“Working with CRE was a fantastic experience. We learned so much about our customers that we didn’t know before—the journey from beginning to end, what our customers cared about. We learned more in a period of a month than we would have learned in a year just doing it on our own. And so it feels like CRE is part of the team. We just kept producing tons of interesting tests and seeing results. It’s worth well over seven figures to us.
“My name is Gwyn Pritchett. I’m CTO of Corporate Finance Institute. CFI is an online e-learning platform. Our mission is to help anyone become a world-class financial analyst.
“Conversion is important to CFI. We want to get as many people looking at our site as we can. And when they’re there, if our courses are right for them, we’d love them to sign up.
“We didn’t try other approaches in the sense of doing any significant A/B testing before CRE. We were and are a rapidly growing company—still a startup. We probably didn’t have the bandwidth in-house to do it. The budget wasn’t there. And the traffic wasn’t there, either. So we knew that conversion optimization was important. We had to take it seriously. That’s why we chose CRE.
“We chose them because they’re the best. We looked at the website. We looked at the testimonials. We loved reading their book. And we thought they would be a partner that would guide us through a process. And, ideally, they would become almost like a team member—which they have done. They don’t assume anything. I guess it’s their entire philosophy.
“They really care about understanding our customers deeply and care about learning about us. They care a lot about just the user journey and students in general—whether they’re paying or not. There’s other things we’re optimizing for, which are just as exciting, so, you know, the amount that students use our site or the amount that students download brochures. That has actually surprised me that CRE also works on those kinds of tests, beyond just thinking about revenue.
“CRE works best, I think, for companies that are willing to listen and change, and willing to consider CRE to be like a partner and help them grow together. And that’s worked great for us.”
What’s your goal today?
1. Hire us to grow your company
We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:
- Read our case studies, client success stories, and video testimonials.
- Learn about us, and our unique values, beliefs and quirks.
- Visit our “Services” page to see the process by which we assess whether we’re a good fit for each other.
- Schedule your FREE website strategy session with one of our renowned experts.
2. Learn how to do conversion
Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.
Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.
3. Join our team
If you want to join our team—or discover why our team members love working with us—then see our “Careers” page.
4. Contact us
We help businesses worldwide, so get in touch!
© 2024 Conversion Rate Experts Limited. All rights reserved.