Last updated: November 2018
We’re hiring. If you know someone who’s world-class at front-end design and development, please tell them about this page—and encourage them to apply to work for us. The position description and application form are here.
(We are also hiring for several other roles, but they aren’t the subject of this email.)
What makes a great front-end developer?
We have been thinking a lot about what makes a developer great. The book Clean Code encapsulates many of our beliefs. Developers who love it tend to be our kindred spirits.
The book argues that developers must follow the Boy Scout Rule: “Leave the campground cleaner than you found it”—and that if all developers did that, “code could not rot.”
It has many great sections, including “The total cost of owning a mess,” “The grand redesign in the sky,” “Use intention-revealing names,” “Don’t repeat yourself,” “Comments do not make up for bad code,” and “Function names should say what they do.”
We recommend that you read, at the very least, pages 1–15. They are pure gold. You can read most of them using the Amazon page’s “Look Inside” feature.
In case it’s not obvious, the book is incredibly relevant to website development. (That last sentence contains a level of internal rhyming that would make Eminem jealous.) Most websites deteriorate with time—to the point that they become almost uneditable. Surprisingly, though, few developers—or companies—recognize the value of tidying, refactoring, and improving the readability of code.
If you know someone who does the kind of things we’ve described above, please forward this article to them, and encourage them to read the position description and apply to work for us.
Or, if you manage developers, encourage them to read the book and follow its principles.
In our next article, we’ll share some of our thoughts and resources about what makes a great designer.
What you should do now
1. If you’d like us to work on your website—to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
All of our articles are subject to our Testimonial Protocol, which is described here.