The ultimate cheat sheet of cognitive biases

Brains make systematic errors of judgment, known as cognitive biases.

Cognitive biases are important for conversion. You want them on your side. Because your visitors unwittingly use them when deciding whether to buy or not.

Wikipedia’s list of cognitive biases is great, but Buster Benson from Slack got frustrated at its messiness—so he classified all of the biases, making them easier to understand and learn. His summary page is an amazing way to get them into your head (not that they aren’t in your head already, in a different form).

Once you have read Buster’s page, and you understand what each bias is, you may find the following awesome diagram—created by John Manoogian III—useful as a way of remembering them all. (You can click on the diagram to enlarge it.) You can buy a poster of it here.

An infographic of cognitive biases

The ultimate classification of cognitive biases is perhaps the easiest way to understand how people jump to conclusions. You can click to enlarge it. (Image credit. CC BY-SA 4.0)


Next article

Funny user interfaces; Amazon soon to be half of all e-commerce; and a genius guide to content creation

Previous article

What would definitely work, if only you were allowed to do it?


We work with clients in any country

So far, we have helped to grow clients in 34 countries in 11 languages.

Contact us

New York

445 Park Avenue
9th Floor
New York, NY 10022
USA
Phone: +1 (212) 829-5720
Fax: +1 (212) 658-9097

London

222 Regent Street
London
W1B 5TR
United Kingdom
Phone: 0800 043 2650 or
+44 (0)203 368 6212
Fax: 0870 838 1135

Staffordshire, UK

Hawkesyard Hall
Armitage Road
Rugeley, Staffordshire
WS15 1PU
United Kingdom
Phone: 0800 043 2650 or
+44 (0)203 368 6212
Fax: 0870 838 1135


© 2018 Implementra Limited trading as Conversion Rate Experts. All rights reserved.

Feedback