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This is the first in a series of articles, in which we reveal the conversion killers that are most likely to be wiping out your profits. You will
This series of articles began life as a conference talk. Even if you saw the talk, you will benefit from reading the articles, because they contain many more resources and examples.
To every client we apply the CRE Methodology, which begins with us researching the client’s visitors, to understand
Fortune magazine described our approach as “a combination of multivariate statistical analysis and good old-fashion detective work.”
The research allows us to identify exactly why web visitors buy.
This series of articles is about the “don’ts.”
Any conversion practitioner should be able to quickly recognize each conversion killer when they see signs of it in research data. Some of the killers are subtle; if you miss them, you will waste your time working on the wrong aspect of your business. We see this happen a lot.
A good conversion practitioner should also know many strategies for overcoming each killer. For example, there are over a hundred ways of overcoming Conversion Killer #7 (“Lack of trust in your company”), and some of them are much more effective than others. For each killer, we will describe strategies that are interesting, little known or often overlooked.
Almost all the conversion killers are about visitors’ behavior. But the first two are about how you behave. The first killer is you if you aren’t A/B testing the changes you make to your website. If so, you aren’t alone. Most businesses make major changes to their websites without testing them. In fact, even companies that own A/B testing software often don’t use it. It just sits on their servers gathering virtual dust.
In our article about web design, we explain why (and how) the most successful web companies work. Testing is part of their standard workflow. If you aren’t running A/B tests, you should read it now.
If you don’t already have A/B-testing software, this article shows you what your options are.
This article is the first in a series. The next part is here.
1. We have already grown companies just like yours. (We have helped to grow clients in 37 countries in 11 languages.) So wherever you are in the world, if you’d like us to work on your website—to dramatically increase its profits—then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
All of our articles are subject to our Testimonial Protocol, which is described here.