“We’ve seen a lot of success,” says Course Hero, a crowdsourced learning platform
A short video interview with the client
A transcript of the video
“We’ve run a lot of tests since we started working with CRE, and we’ve seen a lot of success. They have been well worth the cost.
We’ve seen a lot of success. They have been well worth the cost.
“My name is Charlie Hazlehurst, VP of Product and Marketing at Course Hero. Course Hero’s real service is to help make learning a more collaborative experience. How we do that is creating the world’s largest—and best—library of course-specific content. Our ability to get people to convert and sign up with us and contribute more content … that’s our entire business.
Our ability to get people to convert and sign up with us and contribute more content … that’s our entire business.
“Conversion Rate Experts’ real value for us was getting an expert opinion and putting some real added science behind it, and we really wanted to see if we could get some big wins and accelerate that rate.
“From our internal research, they seemed to be the best. They seemed to have worked with some really great clients. They had some amazing testimonials. They had some really great success with customers that they’d worked with in the past. We had a lot of confidence that we could really learn a lot from their method.
“I was pleasantly surprised at how quickly they picked up our business. It can be fairly complicated and very soon after we started working with them it was like working with anyone else on our team who works here full-time. The best aspect of working with CRE has been the results for our business growth and getting to learn from their research-based approach to how they develop test ideas.
The best aspect of working with CRE has been the results for our business growth
“What I appreciate about CRE is that they do push for what they want you to test and they have real conviction behind what they do. They also gave us a lot of confidence based on their expertise around what I probably thought might’ve been a little more aggressive tests, and giving us the confidence to try those and to experiment and take larger risks—that in the end turned out to pay off.
“If there’s room to improve your conversion rate and you have the necessary traffic to do it, you can expect that they’re going to have ideas that will drive growth, and they’ll teach you how to test them and to prioritize them.”
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