Doubled the sales of some of the best-selling brands for DefShop, an ecommerce business

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DefShop is one of Europe’s leading online hip-hop clothing retailers.

A short video interview with the client

“They showed us what we should find out about our customers, and that gave us a framework for how to run our business.”

A transcript of the video

“On some of our online shop pages, we increased our conversion rate by up to 100%.

“Hi. My name is Alex Büchler, and I am CEO of DefShop.de. We are an online store for hip-hop clothing. We offer the biggest selection of hip-hop clothing in Europe, we have the best prices, we ship very quickly, and we provide excellent customer service.

“We have never had a problem with the number of visitors, but we wanted to increase our conversion rate.

On some of our online shop pages, we increased our conversion rate by up to 100%.

“When Conversion Rate Experts started working with us, the first thing we did was evaluate all of our customers, asking ‘What do our customers want?’ and ‘Who are they?’ Then we started directing customers to where we wanted them to go.

“Conversion Rate Experts showed us how to track customer behavior systematically, and how to direct them. How to change things, how to run tests and what successes you can achieve with such tests. They showed us what we should find out about our customers, and that gave us a framework for how to run our business, and how to align our strategy exactly to our target audience.

They showed us what we should find out about our customers, and that gave us a framework for how to run our business

“The very first stage of work with Conversion Rate Experts resulted in additional sales of €600,000 per year. On some of our online shop pages, we increased our conversion rate by up to 100%.

The very first stage of work with Conversion Rate Experts resulted in additional sales of €600,000 per year.

“The best part about working with Conversion Rate Experts is that they show you how to increase your conversion rate in a structured, analytical and scientific manner, from start to finish.”

They show you how to increase your conversion rate in a structured, analytical and scientific manner


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