“The results that we’ve seen have been monumental,” says DiamondBack Covers, a direct‑to‑consumer manufacturing company

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DiamondBack Covers build ultra-durable truck bed covers that lock and seal your truck bed from weather and theft.

A short video interview with the client

“It translated into literally millions of dollars of increased revenue for us,” says Brandon Moist, Chief Sales and Marketing Officer of DiamondBack Covers.

A transcript of the video

“Working with Conversion Rate Experts brought massive returns to our business. The results that we’ve seen have been monumental. We saw exponential sales growth, an increase in conversion rate, and an increase in the average sale price, which ultimately led to an increase in sales.

“We ended up seeing an increase of over 50% in the conversion rate on our website. When you add that to the average sale price increase they were working on, it translated into literally millions of dollars of increased revenue for us.

“I’m Brandon Moist, Chief Sales and Marketing Officer of DiamondBack Covers. DiamondBack Covers is an American manufacturer. We build ultra-durable truck bed covers that lock and seal your truck bed from weather and theft. For a business like ours that is growing, we try to be methodical in every marketing approach that we take. With conversion rate optimization, we’re able to see what works and what doesn’t work. It’s a great way to get the most bang for your buck and use those marketing dollars in the most efficient way as possible.

“So we had all this traffic coming to the website, and our conversion rate wasn’t what we thought it could be. It was something we wanted to do, but we wanted to do it right.

“I first heard of Conversion Rate Experts through Neil Patel and Rand Fishkin, people that I follow and respect in the industry. It brought a lot of authority that they used Conversion Rate Experts. And it became clear this was the leader in conversion rate optimization, and so that was the company I wanted to work with.

“Working with Conversion Rate Experts has been amazing. I’ve been very impressed with their methodologies and how they set us up for success and set A/B testing up for success. They started off by really understanding our customer and helped us understand our customer and what information are they looking for on the website. When you actually get into it, and you see behind the curtain all the testing that gets done, the user testing, the interviews, the surveys. You begin to see all of this rich data pouring in.

“They were able to quickly identify many opportunities that we had simply overlooked. I really appreciated the personal approach, not only driving sales and doing good work, but we also want to work with great people. They took us through the A/B testing. The ‘why’ of the test they were going to run, how they would design the test, and how it would get implemented. It was just a great working partnership with Conversion Rate Experts.

“For people who are interested in conversion rate optimization, A/B testing, and working with Conversion Rate Experts, I would say 100% they should do it. They will find massive returns.”

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