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Last updated: March 2019
Many of our clients have had success by translating their winning online messages into offline media. (We describe an interesting direct-mail win in Conversion for mobile: how we helped grow a FinTech company by 470%.)
Actually sending the direct mail can be fiddly, though. A new service called Inkit makes it easy to design, print, send, and even A/B-test postcards. It’s like an email service provider but for offline mail. You can see details of how it works in its Support Area.
Google has created a WordPress plugin called Site Kit that integrates four Google products—Search Console, Analytics, AdSense, and PageSpeed Insights—into your WordPress website.
As we explained in this article, accessibility is important not just morally but also financially.
Funkify is a Chrome extension that “lets you experience your website through the eyes of extreme users with different abilities and disabilities.” It helps you learn in a deep, empathic way what some of your visitors struggle with. (We were uncomfortable with some of its persona names.)
As you’ll know if you have read our book Making Websites Win, we love books that are dense with ideas. The article What books are highlighted the most densely ranks books in order of what percentage of their content has been highlighted by someone.
On the subject of highlights, you may find Clippings.io useful. It allows you to export your Kindle highlights into other formats so you can edit, share, or publish them.
If you’re traveling over the holidays, you might be interested to hear that this summer, we researched games that were compact enough to take on vacation—and we bought a lot of them. Here are the ones that proved to be the most popular. All of them were popular with the adults, but we also mention the minimum recommended age. We have listed them with our favorites at the top:
If you’re traveling with the games, you can make some of them more compact by taking them out of their boxes and putting their components into sandwich bags.
(We don’t profit from recommending any products; we just love sharing things that have improved our lives.)
We have won a TINYpulse award for our industry-leading scores for team happiness, company culture, personal development, communication and transparency, talent retention and attraction, and performance recognition.
If you’re looking to create a big CRO success story in 2019, visit this page to request a free strategy session.
If you know anyone who’d like to join our team—particularly front-end developers—then please send them to our “Careers” page.
The lesson’s message illuminates why method marketing is so incredibly effective.
Be warned that the lesson is emotionally difficult—in fact, that’s the whole point.
1. We have already grown companies just like yours. (We have helped to grow clients in 37 countries in 11 languages.) So wherever you are in the world, if you’d like us to work on your website—to dramatically increase its profits—then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
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