How Dropbox does A/B-testing

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We were recently invited to speak at Google’s European headquarters. For part of the session, one of our clients, Dropbox, kindly agreed to be interviewed by our co-founder Karl Blanks.

It’s not often that you get to see inside companies as successful and inspiring as Dropbox. In the following video with Brian O’Sullivan—a Senior Growth Marketing Manager for Dropbox—we discuss the following issues:

The low-traffic problem: How can you grow a website that doesn’t get enough traffic for A/B-testing?
Internationalization: When your visitors are in many different countries, how should you vary the messaging to them?
Brian’s best advice for growing smaller companies.
What are the challenges with growing a large company?
The pros and cons of iterative testing versus innovative testing.
The advantages of working at a sophisticated technology company like Dropbox.
B2C and B2B: How to juggle business-to-consumer and business-to-business sales.

Our founder, Karl Blanks, interviewing Dropbox’s Brian O’Sullivan at Google.

“Humans are essentially all the same. One thing they have in common is they all think they’re different.”

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Making Websites Win is an Amazon #1 bestseller in 15 categories. It’s a goldmine of the best conversion advice packed with easy‑to‑implement ideas. It has been recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders.

In Making Websites Win, you’ll discover:

What successful web businesses do differently (and others get wrong)
How to easily identify your website’s biggest opportunities
A treasure trove of proven solutions for growing businesses

Right now, it’s available for purchase in paperback, hardcover, and Kindle. However, as our gift to you…

It’s yours for FREE, when you subscribe to our incredibly useful newsletter

We’ll gift you a copy of our book, which normally retails for up to $18.99 in bookstores.

Subscribe below to instantly download the entire book—all 354 pages—in your preferred format.

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…and helped to grow many of the web’s most sophisticated companies (including Amazon, Apple, Google, Facebook, and Dropbox). Plus, we’ve grown many smaller companies in 40 countries in 11 languages. How can we help you?

How Dropbox does A/B-testing

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