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How Dropbox does A/B-testing

The following is from our huge library of client successes—why not join them?

We were recently invited to speak at Google’s European headquarters. For part of the session, one of our clients, Dropbox, kindly agreed to be interviewed by our co-founder Karl Blanks.

It’s not often that you get to see inside companies as successful and inspiring as Dropbox. In the following video with Brian O’Sullivan—a Senior Growth Marketing Manager for Dropbox—we discuss the following issues:

  • The low-traffic problem: How can you grow a website that doesn’t get enough traffic for A/B-testing?
  • Internationalization: When your visitors are in many different countries, how should you vary the messaging to them?
  • Brian’s best advice for growing smaller companies.
  • What are the challenges with growing a large company?
  • The pros and cons of iterative testing versus innovative testing.
  • The advantages of working at a sophisticated technology company like Dropbox.
  • B2C and B2B: How to juggle business-to-consumer and business-to-business sales.

Our founder, Karl Blanks, interviewing Dropbox’s Brian O’Sullivan at Google.

“Humans are essentially all the same. One thing they have in common is they all think they’re different.”

What you should do now

1. If you’d like us to work on your website—to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.

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