An impact “well into the millions of dollars” for Earth Class Mail, a SaaS company
A short video interview with the client
A transcript of the video
“Coming into Earth Class Mail, I knew that one of the first things I wanted to do was bring in Conversion Rate Experts to lay out a really great optimization and testing plan for us—because they’re best in the business. If you measure their impact, it’s well into the millions of dollars on the positive side.
“They’re best in the business.”
“My name is Doug Breaker. I’m CEO of Earth Class Mail. Earth Class Mail digitizes your physical mail. I was CEO of a different company before, and I had used Conversion Rate Experts there with a lot of success.
“I was CEO of a different company before, and I had used Conversion Rate Experts there with a lot of success.”
“They really work to understand your customers. So it’s not just ‘Hey, let’s change a headline here, change a headline there, or try a new design.’ The first thing they do is spend a month to six weeks just digging into any bit of data that they can—customer service tickets or chat transcripts, or they do a bunch of survey work. And from that, they get a really great understanding of why people are coming to your site, and the underlying reasons why they convert, why they don’t convert. And then they build their testing and their optimization framework off of that.
“The initial research phase for us was invaluable, and having their expert advice along the way was super comforting to know, ‘Hey, based on the research that we did off of the current customer base and off prospects, if you do these 10 things it’s almost guaranteed to have really good results.’
“The initial research phase for us was invaluable”
“Most of our traffic comes into our homepage, and so the first test we did was a pretty dramatic redesign of our homepage. It doubled our leads, which is an important metric that we look at. The second-most visited page on our site is our pricing page. So we did a pretty dramatic redesign of the pricing page too, to reinforce our sales pitch, the benefits of Earth Class Mail, and that had a great impact too. I think we were up 60 or 70% on leads on that.
“The first test we did was a pretty dramatic redesign of our homepage. It doubled our leads”
“There’s no better investment you can make than to bring Conversion Rate Experts on board, because they’ve done this over and over and over again, and they’ve had great results. If you measure their impact on the lifetime value of a customer—and our customers stay for a long time—but it’s well into the millions of dollars.”
“If you measure their impact on lifetime value of a customer … it’s well into the millions of dollars.”
What’s your goal today?
1. Hire us to grow your company
We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:
- Read our case studies, client success stories, and video testimonials.
- Learn about us, and our unique values, beliefs and quirks.
- Visit our “Services” page to see the process by which we assess whether we’re a good fit for each other.
- Claim your FREE website strategy session with one of our renowned experts.
2. Learn how to do conversion
Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.
Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.
3. Join our team (we’re actively hiring!)
If you want to join our team—or discover why our team members love working with us—then see our “Careers” page.
4. Contact us
We help businesses worldwide, so get in touch!
© 2022 Conversion Rate Experts Limited. All rights reserved.