Tips and tools: Including an amazing sales pitch from Elon Musk

Here are some great resources we have recently shared with one another

(We don’t profit from recommending things. We just love sharing things we think you’ll appreciate. You can see our other Tips and Tools articles here.)

News from inside Conversion Rate Experts

  • One of our heroes, the world’s most famous linguist, Steven Pinker, described our recent article about writing as “terrific advice,” and recommended it to his followers.
  • We have recently published two great new video testimonials from clients in financial services: GoHenry and AAG. They are on this page. Jeff from AAG said, “I went into this project fairly skeptical that we’d be able to achieve a 30%+ improvement. At 50%+, it far exceeded our expectations.”
  • We have published a useful case study about guarantees, describing how to do them right, how we grew a business by 49% by adding a guarantee, and how to know if a guarantee would work for your business.

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