Record growth for eMeals, an online subscription service
eMeals is the world’s largest online meal-planning service.
A short video interview with the client
A transcript of the video
“The direct result of the increase in conversion rate and the increase in average order value has helped strengthen our current marketing channels. But really, the biggest benefit has been the ability to open up new marketing channels for us. That’s allowed us to enter into our current growth stage that we have really never experienced beforehand, experiencing record growth.
“That’s allowed us to enter into a current growth stage that we have really never experienced beforehand, experiencing record growth.
“I’m Doug McLaulin, I’m the Head of Growth Marketing at eMeals. eMeals is the largest online meal-planning solution. We provide families with an easy and healthy way to get dinner on the table, while helping them save time and money. After being at this for 10 years, we knew that we needed to take growth to a new level. So being a subscription service, the lifeblood of our business centers around our ability to acquire new users, as well as retain those users.
“When we were looking for a company to come on board and help us with conversion rate optimization, we really wanted a company that would be a true extension of our current team. Conversion Rate Experts are really the best in the field, so it made a lot of sense to bring them on board.
“In a short nine-month time period, we were able to see a 25% increase in overall conversion rate, as well as a 40% increase in average order value. This has been both big wins and some quick wins, but the cumulative effect has been priceless for the business.
“We were able to see a 25% increase in overall conversion rate, as well as a 40% increase in average order value.”
“Conversion Rate Experts are great with being a sure extension of your team. Their ability to come in and implement a process from the research phase—when they come in and talk to our users, analyzing the data—gave them a true understanding of what the business was, who our customer was and the pain points they had.
And that allowed them to really hone in on where we should go out and test, and what we should tackle first. We felt like they were a natural extension of our team, and just how well they worked with us was really the biggest positive.
“Working with Conversion Rate Experts is really a no-brainer.”
“For a company that’s making conversion rate optimization a priority for their business, working with Conversion Rate Experts is really a no-brainer. Their expertise, and their team, is just well equipped to come in and make the project an overall success.”
“Their expertise, and their team, is just well equipped to come in and make the project an overall success.”
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