Tips and tools: 42 pricing tactics; apps to make explainer videos; why the best people are underrated; and a tired meerkat
To get articles like this free in your inbox, subscribe to our newsletter (the link opens in an overlay).
Here are some great resources we have recently shared with one another(We don’t profit from recommending things. We just love sharing things we think you’ll appreciate. You can see our other Tips and Tools articles here.)
42 tactics for increasing your profits by tweaking your pricing
One of the easiest ways to grow a business is to optimize its pricing. Nick Kolenda has created this fantastic list of 42 pricing tactics.
Great apps for making explainer videos
Explainer videos can help increase conversion rates, particularly for products whose features or benefits are hard to describe in text.
Just promise us you won’t start your video in that frustratingly slow-moving way that most explainer videos start: “This is Bob. Bob owns a business. Bob wants more customers…”
Why the best people aren’t just ten times as good
Several times in the last few weeks, people have told us that they plan to hire “fairly good” staff, rather than paying a premium for the best. One person planned to hire a cheap video company, another a cheap developer, and another a cheap designer. We strongly disagree with that approach and so do our most successful clients. Conversion is usually winner-takes-all, so the best strategy is to “win or don’t play.”
To each of those three people, we found ourselves quoting Joel Spolsky’s article “Hitting The High Notes,” which argues that the best people aren’t just ten times more effective; they often achieve things that the mediocre people never can. Since Joel wrote the article in 2005, he has gone on to be hugely successful, creating Stack Overflow (one of the top 50 websites) and Trello (which was acquired by Atlassian for about half a billion dollars). The whole article is great, but we find the following quotes encapsulate its main points:
The mediocre talent just never hits the high notes that the top talent hits all the time. The number of divas who can hit the F6 in Mozart’s The Queen of the Night is vanishingly small, and you just can’t perform The Queen of the Night without that famous F6.
Five Antonio Salieris won’t produce Mozart’s Requiem. Ever. Not if they work for 100 years.
Five Jim Davis’s—creator of that unfunny cartoon cat, where 20% of the jokes are about how Monday sucks and the rest are about how much the cat likes lasagna (and those are the punchlines!)…five Jim Davis’s could spend the rest of their lives writing comedy and never, ever produce the Soup Nazi episode of Seinfeld.
The Creative Zen team could spend years refining their ugly iPod knockoffs and never produce as beautiful, satisfying, and elegant a player as the Apple iPod. And they’re not going to make a dent in Apple’s market share because the magical design talent is just not there. They don’t have it.
It’s not just a matter of “10 times more productive.” It’s that the “average productive” developer never hits the high notes that make great software.
Think you’re tired?
If you’re spending too much time in front of your computer, you may empathize with this video (which we love) of a meerkat falling asleep on the job.Long shifts can take their toll.
How much did you like this article?
What’s your goal today?
1. Hire us to grow your company
We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:
- Read our case studies, client success stories, and video testimonials.
- Learn about us, and our unique values, beliefs and quirks.
- Visit our “Services” page to see the process by which we assess whether we’re a good fit for each other.
- Claim your FREE website strategy session with one of our renowned experts.
2. Learn how to do conversion
Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.
Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.
3. Work for us
If you want to join our team—or if you want to discover why our team members love working for us—then see our “Careers” pages.
4. Contact us
We help businesses worldwide, so get in touch!
© 2021 Conversion Rate Experts Limited. All rights reserved.