Last updated: October 2018
Focus Clinics is a world-leading clinic for laser eye surgery and vision correction. Its clients include many celebrities, including Queen’s Brian May. It hired Conversion Rate Experts to create a Blueprint Report for Rapid Growth.
A transcript of an interview with the client
“I’m David Allamby, CEO of Focus Clinics. As a leading provider of laser eye surgery and vision correction, Focus Clinics is driven by numbers. Our key measures are vision outcomes following surgery. We are the only UK clinic with a published 100% success rate for 20/20 vision.
“We worked with Conversion Rate Experts to assess our CRO, website, and opportunities for further growth. They excelled in being data-driven—everything they do, state or enact has to be backed up by solid numbers, and we loved that. Nothing is conjecture.
“Everything they do, state or enact has to be backed up by solid numbers.”
“They surveyed potential users of the service to identify where we could improve. They analyzed and compared our website to the main competitors in the space. They pulled out calls to action and recommendations to improve. They filled several pages with suggestions on further optimizations to enhance our conversion rates.
“They filled several pages with suggestions on further optimizations to enhance our conversion rates.”
“If you want a hard-core, data-driven approach, CRE could be a very good fit for you. But all this cold analysis comes from a warm team who are a delight to deal with, and who understand customer service.”
“All this cold analysis comes from a warm team who are a delight to deal with”
What you should do now
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