“20% increase in conversion rates compared to last year,” says Giesswein, a footwear brand and manufacturer

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Giesswein is a footwear brand that has been designing and manufacturing merino-wool shoes for decades.

A short video interview with the client

“It’s just unbelievable—this kind of speed, this kind of growth,” says CEO Marcus Giesswein.

A transcript of the video

“The experience with Conversion Rate Experts was very positive. We have a whole range of new opportunities and also a 20% increase in conversion rate.

“We have a whole range of new opportunities and also a 20% increase in conversion rate.”

“It’s just unbelievable—this kind of speed, this kind of growth, how many people you can reach, and also the grade of interaction with our consumers. We didn’t have this before. If you want to play in the Champions League of e-commerce, you should have a look at Conversion Rate Experts.

“It’s just unbelievable —this kind of speed, this kind of growth”

“My name is Marcus Giesswein of giesswein.com. We are based in the center of the Austrian Alps. You see a lot of mountains, so it can be quite chilly in winter, and we have a lot of snow. It’s really nice nature surrounding us. Giesswein.com is shipping worldwide in over 89 countries. We have about 150 people working for us in our factory, and turnover is about 28 million euros.

“Our company was founded by my grandparents in 1954. Mostly our company was known for apparel made out of boiled wool. In the ’70s, my grandmother invented a new kind of premium slippers—a large slipper made out of wool. We are producing about one million pairs a year. And two years ago, we had another big success by launching a range of woolen sneakers, producing about 250,000 pairs per year.

“If you want to play in the Champions League of e-commerce, you should have a look at Conversion Rate Experts.”

“The way people are behaving is changing rapidly in this online world. We are facing higher CPAs (costs per acquisition). And so you have to keep on track. And especially in our case, where we’re going to have a broader range of products, you need to optimize your conversion rate. This is something very important to us. The better your conversion rate is, the more new customers you can buy, and the more people you can attract and inform about your product.

“Fifteen years ago, we started with online business. When we built a website, we thought it has to look good. That was our first approach. Our sales were rising, quite heavily. We came to a point where I said, ‘the thing about how we build our business is that we are guessing.’ We talked a lot about conversion rate, but we didn’t really know how to influence it. Back then, we thought maybe the button shouldn’t be red. It should be green.

“One of our agencies who work with us said, ‘You’ve got several options. But one that I can really recommend is Conversion Rate Experts.’ I had a look at their website, and what I found there surprised me, because the copy was so good that it convinced me immediately to reach out to them and to ask for an offer.

“Conversion Rate Experts gave a lot of information beforehand about how they work, and I even read their book. I think I read it in two or three days. Every page interested me, and it was nicely written. The things that I’d seen were so logical to me.

“The experience with Conversion Rate Experts was very professional. They kept all their promises. They deliver quickly. They met the very high expectations that I had from their website. Their criterion is to say, ‘Let’s test it. You don’t know it before you tested it.’ This also changed our view of how we make decisions in our team, because we rely on data, and we stopped guessing.

“They kept all their promises. They deliver quickly. They met the very high expectations that I had”

“At the moment, we are in the seventh month of our collaboration. So far, we have a 20% increase in conversion rate compared to last year. There are a lot of tests that we could not yet implement. I think there’ll be more. So I’m looking forward also to the other results being implemented into our website.

“We have a 20% increase in conversion rates, compared to last year.”

“I would really recommend Conversion Rate Experts. The guidance that they have, the knowledge that they have, the process is high quality. And you shouldn’t miss out working with high-level experts in this field.”

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