“Made more revenue, learned a lot, and had a lot of fun,” says High Performance Academy, a publisher of online courses

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High Performance Academy provides courses, a community, and powerful tools to help people tune cars better and faster. The company is based in New Zealand and serves customers worldwide.

A short video interview with the client

“I’ve had nothing but good experiences with Conversion Rate Experts,” says Ben Silcock of High Performance Academy.

A transcript of the video

“Our experience with Conversion Rate Experts (CRE) has been excellent. We’ve worked with a lot of agencies in the marketing space here at High Performance Academy, and CRE is by far one of the best agencies that we’ve ever worked with.

You really do feel like you’ve got a whole team of experts behind you that you could not possibly employ in a small business.

“Not only that, it’s been very successful for us. We’ve pushed our website development, increased how useful our website is to users and customers, made more revenue, learned a lot, and had a lot of fun while we’ve been doing it.

“I’m Ben Silcock. My whole life, I’ve liked fast cars, and now I run High Performance Academy, a company that teaches people about race cars and high-performance vehicles: how to build engines, tune cars, make wiring harnesses, set up suspension, and even how to drive a race car faster.

“I was aware that our website was our entire existence. To make our initial website, I followed Conversion Rate Experts’ book, Making Websites Win, almost to the letter. So I thought that I got the website absolutely perfect. I was really scared to change a website that already worked really well. And so, I ended up in the zone where I was doing nothing to the website. We knew it could do better; we just didn’t have a path to follow to make sure that we were going forward and not backward.

“I’ve really enjoyed working with Conversion Rate Experts. They have by far the best processes in place than any other agency. What they tell you they’re going to do, in their initial meeting, they go and do those things. They set a pace of testing that is fast. They push really, really hard to make a win for you. Conversion Rate Experts are really invested in the project, really invested in our success.

“They’ve done a huge amount of research into our website, customers, and our industry. They had the best ideas for testing. CRE provides all of the structure for the testing, and really detailed analysis. One of the tests that we’ve run has resulted in CRE’s agency fee being paid for years to come.

“I tell any of my friends who have an online business or are selling a product online to get the book Making Websites Win, set up a meeting, and see what they can do for you. I’ve had nothing but good experiences with them.”


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