Doubled revenue for Open Home Pro, the #1 app for real estate agents

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HomeFinder.com connects home buyers, sellers and real estate professionals. They operate a portfolio of websites and apps, including Open Home Pro, the #1 app for real estate agents.

A short video interview with the client

“They far exceeded our expectations.”

A transcript of the video

“We chose to work with Conversion Rate Experts because they’re the industry leaders. They are by far and away number one in the world in terms of online marketing and conversions. That’s their core focus and they work with the largest, best brands and companies in the world, so it was sort of an obvious choice.

They are by far and away number one in the world in terms of online marketing and conversions.

“My name is Greg Johnson. I’m VP of Product for HomeFinder.com. Conversion rate is important for us because it’s really the crux of what we do, what really any online business is focused on. It really defines the value of the products that we have in the marketplace. The value of what we’re providing to our advertisers and what it means for the business in terms of bottom line.

Conversion rate is important for us because it’s really the crux of what we do, what really any online business is focused on.

“Before we started using Conversion Rate Experts, I would say that our approach was varied and sort of ad hoc in terms of how we were testing. We were using industry-standard tools at the time, but it wasn’t really part of our DNA, and there was no consistency in the process.

“The best aspects of working with Conversion Rate Experts has really been that they have helped us transform our business and our processes around testing and knowing what to test for, how to test for it, and implementing the tools that we use today to test. It’s really become part of our DNA.

They have helped us transform our business and our processes around testing

“One of the major impacts of working with Conversion Rate Experts for our Open Home Pro business has been the development of a tell-a-friend program. The other has been the ability to create a new pricing model by using conjoint analysis.

“We were just supported the entire time. I would say they go above and beyond in terms of wanting to improve. They really thrive on getting the kind of feedback that’s more actionable and it’s been a really fantastic relationship.

They go above and beyond in terms of wanting to improve.

“I’ll use Open Home Pro as a perfect example. As a direct result of working with Conversion Rate Experts, we’ve doubled our revenue. We have doubled the number of leads that we’re sending to our advertisers from our consumers. It’s created immense value for the advertiser so what we’ve seen is an extension of our LTV [life-time value].

As a direct result of working with Conversion Rate Experts, we’ve doubled our revenue.

“We’ve also, through the course of working with them, had a lot of impact on just our consumer audience. Reducing the bounce rate on our pages, increasing the number of repeat visits. All the key engagement metrics that we look at from a Google Analytics perspective, those are all trending in the right direction.

All the key engagement metrics that we look at from a Google Analytics perspective, those are all trending in the right direction.

“Someone that is considering working with Conversion Rate Experts, I would tell them to absolutely move ahead. They far exceeded our expectations for what the relationship would yield. They’re in a very interesting position where they can choose the customers and the industries that they want to work in, so if you have the opportunity, I would say take it.”

They far exceeded our expectations for what the relationship would yield.


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