“Improvements of 30%, 40%, 50%, and 70%” for SaaS software company Jamf

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Jamf is a leading SaaS solution for mobile-device-management (MDM). Its software manages 13 million Apple devices, including those for 19 of the 25 largest Fortune 500 companies.

A short video interview with the client

“Our experience with Conversion Rate Experts has been outstanding,” says Dave Alampi, CMO of Jamf.

A transcript of the video

“Conversion Rate Experts have had a huge impact on our business. They are truly experts on conversion optimization. They don’t get distracted by anything else.

“And the key thing to note here is that these aren’t just small improvements—not 5%, or 10% or 15%. We’re talking 30%, 40%, 50%, and 70%. And when you’ve got a business like ours, where so much of it goes through the website and digital channels, that is a huge impact on your ROI, for sure.

“These aren’t just small improvements … we’re talking 30%, 40%, 50%, and 70%.”

“My name is Dave Alampi. I’m the Chief Marketing Officer here at Jamf. We help organizations deploy, secure, and manage Apple devices without ever having to touch them.

“Conversion optimization is really important for us because so much of our business comes through digital channels and, specifically, ultimately, through our website. So if we can increase the percentage of people that take an action, whether that’s to start a trial or download an important piece of content, that’s going to have a big, big impact on our business.

“We were doing a lot of conversion optimization on our own. We have a lot of really smart people, very capable people. And we were actually having some successful tests. But we weren’t making as much progress as we wanted. I wanted to find a way to help push the envelope and to really drive ourselves harder to try things that maybe we weren’t comfortable doing on our own.

“I wanted to find a way to help push the envelope and to really drive ourselves harder”

“I heard about Conversion Rate Experts from a CMO at another company that I know. And she said it was life-changing for them. And so I said, well, that sounds pretty good. So we knew there might be an opportunity to take a bigger approach and have a bigger impact on our business.

“I heard about Conversion Rate Experts from a CMO at another company that I know. And she said it was life-changing for them.”

“Our experience with Conversion Rate Experts has been outstanding. Right out of the chute, they had a huge impact on the way we were thinking and approaching the problem. They’ve got a methodology that is tried and true, and it simply works. From the initial analysis that they helped us do, to really understand what was going on, the buyer behavior and the behavior that’s going on in our website, and the objections that exist and so forth—but then leading us through the types of tests we should run and making decisions throughout that process.

“Our experience with Conversion Rate Experts has been outstanding.”

“They push you to go bold. They don’t want you just to make little changes; they want you to make big changes, so that you can have a much bigger increase in your conversion rate as well as your ROI.

“We have achieved some very significant results. And we’ve had a lot of winning tests. They’re not small wins. They’re 30%, 50%, 70%. And those are the kinds of wins that we wanted.

“We’ve had a lot of winning tests.”

“If somebody asked me if they should use Conversion Rate Experts, I would say absolutely yes. They are the experts. They’ve got a phenomenal methodology. And they’re going to push you to do things that will actually have an impact on conversion rates.”

“They’ve got a phenomenal methodology.”

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