“About $10 million of increased potential revenue” for Jenny Craig, a weight-loss company

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Jenny Craig is a weight-loss, weight-management, and nutrition company, having 700 weight-management centers worldwide.

A short video interview with the client

"In 2015, all the tests that we did with Conversion Rate Experts added up to about $10 million of increased potential revenue."

A transcript of the video

“Since starting to use Conversion Rate Experts (CRE), we actually have seen double-digit increases in our conversion rate. In 2015, all the tests that we did with CRE added up to about $10 million of increased potential revenue.

“My name is Jacob Stark. I’m the Director of Digital Strategy for Jenny Craig, where we provide structure and support to help people lose weight and learn to keep it off.

“Conversion rate is so important to Jenny Craig, and especially someone in my role, because it’s really the measure of how effective we’re being with our marketing—and really is letting us know if we’re speaking to our customers in helping them achieve their weight-loss goals. It’s going to help us get more members and increase revenues.

Before using Conversion Rate Experts, it was a lot of guessing.

“Before using Conversion Rate Experts, it was a lot of guessing. We’ve even brainstormed ideas with outside agencies. At the end of the day, there wasn’t enough of a proven methodology that allowed us to get big results time and time again.

“So, we picked Conversion Rate Experts, because I actually started reading their blog and looking into their case studies. On their website, you’ll see methodology quite a bit, and to me, it just felt like, finally, someone could show us, here’s how you do this on a consistent basis, over and over again, with success.

“The only real concern we had with using CRE was around cost. We weren’t sure how much it would cost and if it would really pay off. We overcame that just by looking at what impact would an increased conversion rate have on our bottom line, and it quickly became clear to us that even small wins would more than pay for themselves. In 2015, all the tests that we did with CRE added up to about $10 million of increased potential revenue.

“The consultants just have a lot of patience and a depth of knowledge that I think is unmatched, from copywriting to working with the research tools and testing tools. I mean, they’re the experts.

For anyone who’s considering CRE, I would say they’re worth every penny.

“For anyone who’s considering CRE, I would say they’re worth every penny. You’re going to get the results that you want.”


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