“Quarter of a million euros,” for Jimmy Joy, a direct-to-consumer (DTC) food company
Jimmy Joy is a meal replacement company based in the Netherlands.
A short video interview with the client
A transcript of the video
“I would recommend CRE. The way of thinking that they have: They do research on what our customers want, create hypotheses, and make designs based on the wishes of our customers. That’s very valuable.
“Working with Conversion Rate Experts, the results have been really good and really moved the needle. We’ve optimized and improved all funnel phases from the homepage to the checkout. Literally, every step of the funnel, we’ve tested, found winners, and increased conversion.
“And it has a compounding effect. In terms of euros, the uptick in revenue is anything upwards from a quarter of a million.
“I’m Joey van Koningsbruggen. I’m the CEO and founder of Jimmy Joy. Jimmy Joy makes the healthiest meals possible in the most convenient form. Shakes, bars, drinks, anything that you can make under 30 seconds to have a good, solid, natural, filling meal.
“Conversion optimization is important because 90% of our business is e-commerce. At the end of the day, it’s what works best for customers, making sure that they can find all the information that they need, convenience, and you can only know what works if you test it.
“We tried a whole bunch of things based on our own preference, but it wasn’t consistently getting performance. It didn’t have a very scientific, very structured, constructive approach. I inquired about Conversion Rate Experts’ price and methods, and they sent us a book. We tried some of the stuff mentioned in the book, and it worked, and that gave me confidence to at least give them a try.
“For smaller companies like ours, it’s a big chunk of our marketing budget. So you have to justify that in actual conversion rate optimization. But you can calculate, of course, what you need to break even. We’re way above that point. So it’s a good investment.
“Sometimes there are minor changes that really move the needle, but they’re based on research, solid logic. Yeah, it’s interesting to see how sometimes what works differs from what you expect. If the conversion is higher, you can invest more in acquisition. Plus, the insights you gain are usable for other channels, too, such as email or acquisition marketing.
“If you’re considering a party to do conversion optimization, I would recommend Conversion Rate Experts. They truly are the experts in that field.”
What’s your goal today?
1. Hire us to grow your company
We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:
- Read our case studies, client success stories, and video testimonials.
- Learn about us, and our unique values, beliefs and quirks.
- Visit our “Services” page to see the process by which we assess whether we’re a good fit for each other.
- Schedule your FREE website strategy session with one of our renowned experts.
2. Learn how to do conversion
Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.
Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.
3. Join our team (we’re actively hiring!)
If you want to join our team—or discover why our team members love working with us—then see our “Careers” page.
4. Contact us
We help businesses worldwide, so get in touch!
© 2022 Conversion Rate Experts Limited. All rights reserved.