“The CRE team made it their business to understand ours… The results spoke for themselves,” says Journey Health & Lifestyle

The following is from our huge library of client successes—why not discover how we can help grow your business?

The best CRO strategies don’t come from guessing what to test. They come from deeply understanding visitors—especially the ones who don’t convert.

That’s exactly what Janice Jacobs, VP of Marketing & Ecommerce of Journey Health & Lifestyle valued about working with CRE:

The CRE team made it their business to understand ours—immersing themselves in our customer journey before ever touching a single test.

“That curiosity built a foundation which led to smart, strategic experiments across our full funnel, from landing pages to checkout.

The results spoke for themselves.

Journey Health is a health and mobility brand designed to help older adults stay active, independent, and comfortable in everyday life.

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Their range of power chairs, scooters, upright walkers, rollators, and daily living products are built for ease of use, portability, and dependable support, helping customers move confidently at home, outdoors, and on the go.

One way we build that understanding is through Method Marketing, where we become the customer ourselves.

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After the method marketing was complete, we donated it to a local organization that provides mobility products for seniors in need.

That may sound unusually hands-on, and it is, but when you experience the journey as a real customer, you spot things that are hard to see otherwise—moments of uncertainty, hidden friction, missing reassurance, and questions that need answering before someone feels ready to buy.

Your non-converting visitors already know why they aren’t buying

When we work together, our goal is to uncover those reasons. To answer…

  • Why did they hesitate?
  • What were they uncertain about?
  • What did they expect to see but couldn’t find?
  • What were they comparing you against?
  • What almost persuaded them, but not quite?
  • Those questions are where the biggest wins often hide.

And that’s what we can help you answer too!


What’s your goal today?

1. Hire us to grow your company

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