Last updated: September 2018
Magoosh is an online test preparation company based in Berkeley, California, which teaches students through video lessons, practice test questions, and online support.
A short video interview with the client
A transcript of the video
“Our CEO had always dreamed of working with Conversion Rate Experts and once we finally hit the traffic threshold, he was super excited, and we decided it was worth evaluating whether or not they would be a good partner for us.
“Our CEO had always dreamed of working with Conversion Rate Experts and once we finally hit the traffic threshold, he was super excited.”
“Once we learned more about their process and the research that goes into it, we understood there’s a reason that lots of brands choose to work with CRE. Any way we ran the numbers, it seemed like it was very likely that it would be a benefit, and we’ve seen that pay off.
“My name is Dani Lichliter, and I’m a product marketing manager at Magoosh in Berkeley, California. Magoosh is an online test prep company that helps students prepare for college entrance exams. When students start their studying journey, they’re stressed out and they have a lot of different options on the table. Being able to convince students when they come to our site that we’re going to be the right choice for them is really important. Conversion optimization allows us to be able to show students what we’re offering and why it’s really going to help them succeed down the road. Working with the team at CRE has allowed us to accomplish way more than I ever imagined.
“Working with the team at CRE has allowed us to accomplish way more than I ever imagined.”
“Before we started working with them, we were seeing a decline in our year-over-year revenue growth. Since working together, we’ve actually seen an increase year over year. That’s really important for us because the product that we’re working on with CRE is our flagship product, and supports the rest of our business, and allows us to continue to grow, and expand, and reach more and more students.
“Before we started working with them, we were seeing a decline in our year-over-year revenue growth. Since working together, we’ve actually seen an increase year over year.”
“Before using Conversion Rate Experts, we were doing all of our conversion optimization in-house and we weren’t really able to run as many experiments as we wanted, nor as high quality of experiments as we wanted. By working with CRE, we were able to accomplish way more experimentation, try things that are higher quality, and really just push the limits of our experimentation.
“One of our biggest concerns about working with an outside agency is that they might not understand and value our students in the same way that we do. We are a very student-centric organization. We wanted to make sure that at the end of the day, we were putting our students first and we weren’t solely thinking about revenue. One of the most valuable parts about working with CRE is that they first understand your audience. They actually spent so much time understanding our product, understanding our vision that we were able to really improve the student experience. But then they also understand many other audiences. And so they’re able to apply what they’ve learned from working with other clients in order to run high-quality, interesting, and diverse experiments.
“Working with CRE has made my job significantly easier. I actually really look forward to our weekly phone calls and it’s really inspiring for me as a product marketing manager. We’re working together. I have a little team that’s on my side: I have a developer, I have a consultant, I have a designer, and I have a whole other team that’s providing them with ideas.
“Working with CRE has made my job significantly easier. I actually really look forward to our weekly phone calls”
“We’ve been able to see substantial growth year over year, so we’ve been really impressed and really excited to continue working together. If you’re considering using Conversion Rate Experts, I highly recommend at least exploring it as an opportunity. There is true power in working with a company that has so much experience and expertise. The potential upside can be extremely high.”
“We’ve been able to see substantial growth year over year, so we’ve been really impressed and really excited to continue working together.”
What you should do now
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