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Last updated: December 2017
This page is written primarily to help software vendors.
We receive many emails from vendors of marketing software asking us to recommend their software to our clients and readers.
We are extremely cautious about which software we recommend. We usually write about software only after we’ve used it and seen great results. Perhaps because of our approach, our readers and clients trust our recommendations. Several vendors cite us as being one of the main reasons for their business’s success.
This page describes our workflow for evaluating and recommending software. For the last few years, we have emailed the information in this article to every software vendor who contacted us. By making the information public, we hope that it will help more vendors to explain the benefits of their products.
In particular, it’s essential that the experience goes well the first time we recommend any service to a client. Our reputation depends upon it. Software companies tend to hugely underestimate how difficult it is to persuade a client to implement a new service. They also underestimate how much damage it does to Conversion Rate Experts’ reputation if things go wrong.
In short, we—and hence you (the vendor)—get only one chance. By following this process, we increase the likelihood of getting it right.
Regardless of the format, we need to know the following information. If you email it to email@example.com, then we’ll share it throughout our company:
It can take a lot of work to answer the questions above, but the answers are likely to be valuable for all your sales materials. In fact, some vendors use the questions as a strategic roadmap.
1. If you’d like us to work on your website—to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
All of our articles are subject to our Testimonial Protocol, which is described here.