Tripled sales within 12 months for Mobal, an international telecoms company
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Mobal sells international cell phones.
A short video interview with the client
“It was phenomenal.”
A transcript of the video
“Sales increased by a massive amount, more than we could ever believe really, when we first started listening to them and doing what they advised. It was phenomenal really.
Sales increased by a massive amount, more than we could ever believe
“My name’s Al, and I work for Mobal.com. We specialize in cell-phone solutions for international travelers. We are one of the biggest companies doing that in America and around the world. We’ve got offices in the UK, in Japan, as well as the States. We invest a really big sum of money in getting people on our website. That’s what our business is. If we didn’t get orders on the web, then we’d hardly get any orders.
We invest a really big sum of money in getting people on our website.
“They got quite a bit of resistance really, but once they’d shown the results, once we started seeing results, we all quite quickly got on board, and started to believe what they were saying. In the end, we just did everything they said without thinking about it.
Once we started seeing results, we all quite quickly got on board.
“I think the first year we doubled our sales figures, and then the next year, we increased them again, to three times the original sales volume we were getting. It was really massive. It was more than we could’ve imagined. It’s allowed us to dominate our niche because we’re getting a bigger ROI from our web investment, which means we can then spend more again on web marketing, pay-per-click, SEO and everything else.
It’s allowed us to dominate our niche because we’re getting a bigger ROI from our web investment.
“The worst aspect, for us, was dealing with the extra business we got, because not only did it increase orders so much, it meant that we had a lot of problems dealing with all the extra customers. We had to invest more money in our call center, because the call center couldn’t cope with the extra volume of business we were getting and support queries and that sort of thing. And shipping: all of a sudden, our shipping team couldn’t cope. We had to really look at that quite thoroughly and streamline it all. I suppose it made us more efficient in the end because we had to get efficient. It was a necessity, really.
The worst aspect, for us, was dealing with the extra business we got, because not only did it increase orders so much, it meant that we had a lot of problems dealing with all the extra customers.
“If somebody said to me they were thinking about using them, then I’d thoroughly recommend them. I’d be very surprised if they didn’t make a huge difference to any business. They do really get results. I know of a lot of other people that they’ve done the same for. We’re not a flash in the pan. Yeah, just go for it. I’ve got nothing else to say on it, really.”
They do really get results. I know of a lot of other people that they’ve done the same for.
What you should do now
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The best (in our opinion) online marketing books and resources
A/B testing 101: A quick-start guide to conversion rate optimization