“Past the seven-figure mark of increased revenue,” for affiliate network MoreNiche

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MoreNiche is an international affiliate network.

A short video interview with the client

“Our experience with Conversion Rate Experts has been brilliant from day one,” says Sandis Viksna, Digital Strategist for MoreNiche.

A transcript of the video

“Our experience with Conversion Rate Experts has been brilliant from day one. They’re professional, they deliver results. The way they handle themselves, the way they work with you and communicate—that was fantastic.

“Our experience with Conversion Rate Experts has been brilliant from day one.”

“I think it set the bar really high, and now we know what to expect from true professionals. No other agency compares with them.

“Now we know what to expect from true professionals. No other agency compares with them.”

We’ve been working with Conversion Rate Experts for about eight months, and they are deep past the seven-figure mark of increased revenue. We are really, really happy about that.

“They are deep past the seven-figure mark of increased revenue.”

“My name is Sandis. I’m a digital strategist. I’ve been working with MoreNiche for about 15 years now. MoreNiche is a digital agency. At the moment, it’s about 30 people here in Nottingham, but we also are growing elsewhere nationally. We’re getting towards the 100-people mark. We work globally, so we have partners, clients, affiliates from one end of the world—like from Australia—all the way to Canada, and obviously UK, Costa Rica, all the way to Singapore. And it doesn’t really matter—in fact, it’s actually been opening us opportunities that, maybe, 20 years ago wouldn’t be possible.

“Conversion rate optimization is really important for MoreNiche because we are purely digital and performance-driven. Every click, every conversion directly goes to the bottom line.

“We’d been looking into conversion optimization ourselves, doing little tweaks, having some plugins or tools that are available to everyone. But we thought we could do so much more, if only 10–20% increase, would be a magical number. That’s how we decided we needed to get some help to go to this next level.

“We reached out to a couple of agencies, and Conversion Rate Experts came out on top. Whenever we hire an agency, there’s a certain risk and downside—if it’s going to turn around okay. If the costs and fees are going to match the return on investment. And it was a big commitment, also, from our side, but it paid off very well for us.

“And it was a big commitment, also, from our side, but it paid off very well for us.”

“One of the biggest benefits, in my opinion, was the way they managed and handled the technical development. All the technical tests were done by Conversion Rate Experts’ team. And that was brilliant, because we could do a lot more tests, quicker tests, and more complex tests without worrying if they’re going to have time with our IT department.

“The way they presented and spoke and led the meetings with us, it almost felt like you were on a TV show where everything is organized to perfection, the conversations flow, the agenda is clear, they have ten steps ahead of us, already presenting ideas and plans. That was a really, really brilliant experience, in my opinion.

“The way they presented and spoke and led the meetings with us, it almost felt like you were on a TV show where everything is organized to perfection”

“We have over two dozen tests run in a short span of eight months, which I think is brilliant because every test was quite impactful, meaningful, or discovered something we didn’t know about our customers.

“Every test was quite impactful, meaningful, or discovered something we didn’t know about our customers.”

“And of course, I couldn’t go without mentioning the results from the tests we ran with Conversion Rate Experts. Some of them are increasing conversion rate, some of them increased average order value, some of them increased both, which was really nice to see. The most recent one was 33%, so we are very pleased about that.

“Some of them are increasing conversion rate, some of them increased average order value, some of them increased both”

“I most certainly recommend Conversion Rate Experts because the way they work and also the results they drive is well worth the investment. So it’s also going to be not only financial gain but also an educational aspect for the entire organization.”

Tips and tools: Easy conversion calculators; DIY videos; and horrendous panoramic dogs

Tips and tools: Optimize your forms; understand machine learning; become a Google Sheets ninja; and more

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