63% increase in sales for Morphsuits, an ecommerce business

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MorphCostumes designs and sells innovative fancy dress costumes worldwide—including the famous Morphsuits. It has become one of the hundred fastest-growing companies in the UK.

A short video interview with the client

“Our experience with working with Conversion Experts has been really positive.”

A transcript of the video

“The best aspects of working with Conversion Experts have been the commitment that they’ve had to improving our business, and the time that they’ve spent to actually understand it.

“My name is Hugh Gilmour. I’m the IT Director for Morphsuits. Conversion rates really are important to us because of the volume of visitors that we get through our website. Any small changes that we make, in terms of converting people from visitors to customers, make a big difference to our revenue and ultimately to our bottom line.

Any small changes that we make, in terms of converting people from visitors to customers, make a big difference to our revenue and ultimately to our bottom line.

“Our experience with working with Conversion Experts has been really positive so far. The transparency and the collaborative nature of their process is really good. The consultant that we’ve had has been excellent. His passion and his desire to actually improve our business has been really impressive. And the lengths and the amount of time that he’s prepared to put in to help us has been really impressive.

The transparency and the collaborative nature of their process is really good.

“Primarily we chose to work with them as part of a progression from hearing about them and getting good references from other people. And then we began to speak to them, and they spent a lot of time speaking to us prior to us actually signing up with them, to explain their process. Primarily to explain their process, but also secondarily to understand a little bit about our business, to find out if they would have been a good fit.

“That impressed us quite a lot, the fact that they were prepared to spend that time, investing their time effectively, in learning our business before they came on board. So that was great.

They spent a lot of time speaking to us prior to us actually signing up with them, to explain their process.

“The best aspects of working with Conversion Experts have been the commitment that they’ve had to improving our business and the time that they’ve spent to actually understand it. The depth that they’ve gone to and the length that they’ve gone to to engage with our customers, to really find out in detail what objections our customers had, and any problems that they’ve had doing what they wanted to do on the website.

The best aspects of working with Conversion Experts has been the commitment that they’ve had to improving our business.

“They’ve not just had a look at the website and decided that those are the problems; they’ve actually gone out and done the work necessary to get the feedback from the customers. So we know, when we’re thinking about making changes, that anything that they’re suggesting is backed up by the data.”

Anything that they’re suggesting is backed up by the data.


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