Conversion rate up 170% in four months for software company Moz
The following is from our huge library of client successes—why not join them?
Last updated: July 2017
Moz sells software for inbound marketing and marketing analytics. It hosts an online community of more than one million digital marketers.
A short video interview with the client
“What’s that worth?: More than a million dollars.”
A transcript of the video
“So finally I broke down—I think it was November of last year—after a board meeting where they gave me a hard time about our conversion rates. I emailed these guys, and I said, ‘Hey, I need some help. I need to go to some professionals. I know you guys can do this; I’ve seen your results. Can you help us out?’ And so we’ve been working with them since, November, December, January—so four months now.
“It’s great because, just like SEO, there’s an art and a science to it. Right? And the art is marketing and messaging, and the science is studying user behavior. Just the same way we study algorithms and how Google ranks things, they study, ‘What is it that makes someone…, what’s a headline that works better than other headline?’ Let’s do A/B-testing. Let’s do multivariate testing. We’re not just going to send out one email with a message. We’re going to send out six emails. We’re going to choose the one with the best message that converts the best, then we’re going to send out tests on top of that one. So it’s been really remarkable to see that process in action, and to realize that this is a process.
It’s been really remarkable to see that process in action, and to realize that this is a process.
“Our conversion rate is up … I don’t know … 170% of what it was four months ago.
Our conversion rate is up … I don’t know … 170% of what it was four months ago.
Interviewer: And what’s that worth in dollars?
“A lot. I think it’s hard to say. More than a million dollars. Yeah, I mean nothing to shake a stick at.”
What’s that worth?: More than a million dollars.
What you should do now
1. If you’d like us to work on your website—to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.
2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.
3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.
4. If you enjoyed this article, then so will your friends, so why not share it on LinkedIn, Twitter, Facebook and Email
All of our articles are subject to our Testimonial Protocol, which is described here.
A handy tool for capturing ideas from your customers: UserVoice
300% increase in conversion rate for Vodafone, an international telecoms company