Conversion rate up 170% in four months for software company Moz
Moz sells software for inbound marketing and marketing analytics. It hosts an online community of more than one million digital marketers.
A short video interview with the client
A transcript of the video
“So finally I broke down—I think it was November of last year—after a board meeting where they gave me a hard time about our conversion rates. I emailed these guys, and I said, ‘Hey, I need some help. I need to go to some professionals. I know you guys can do this; I’ve seen your results. Can you help us out?’ And so we’ve been working with them since, November, December, January—so four months now.
“It’s great because, just like SEO, there’s an art and a science to it. Right? And the art is marketing and messaging, and the science is studying user behavior. Just the same way we study algorithms and how Google ranks things, they study, ‘What is it that makes someone…, what’s a headline that works better than other headline?’ Let’s do A/B-testing. Let’s do multivariate testing. We’re not just going to send out one email with a message. We’re going to send out six emails. We’re going to choose the one with the best message that converts the best, then we’re going to send out tests on top of that one. So it’s been really remarkable to see that process in action, and to realize that this is a process.
“It’s been really remarkable to see that process in action, and to realize that this is a process.”
“Our conversion rate is up … I don’t know … 170% of what it was four months ago.
“Our conversion rate is up … I don’t know … 170% of what it was four months ago.”
Interviewer: And what’s that worth in dollars?
“A lot. I think it’s hard to say. More than a million dollars. Yeah, I mean nothing to shake a stick at.”
“What’s that worth?: More than a million dollars.”
What’s your goal today?
1. Hire us to grow your company
We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:
- Read our case studies, client success stories, and video testimonials.
- Learn about us, and our unique values, beliefs and quirks.
- Visit our “Services” page to see the process by which we assess whether we’re a good fit for each other.
- Schedule your FREE website strategy session with one of our renowned experts.
2. Learn how to do conversion
Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.
Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.
3. Join our team (we’re actively hiring!)
If you want to join our team—or discover why our team members love working with us—then see our “Careers” page.
4. Contact us
We help businesses worldwide, so get in touch!
© 2022 Conversion Rate Experts Limited. All rights reserved.