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MyFitnessPal is the world’s largest diet-and-fitness community, having over 100 million users. In 2015, it sold for $475 million.
“Everybody can benefit from better conversion rates, and if anybody knows how to do that, these guys do. I’m Mike Lee, I’m the co-founder of MyFitnessPal. We are the world’s largest diet-and-fitness community. We have apps for all the major smartphone platforms as well as a website, MyFitnessPal.com.
“We have had some experience doing conversion-rate testing, and we had seen the power of what it could do, but we also realized that it’s pretty easy to become a morass of testing. There are so many different kinds of tests that you can run, and we really felt like we could benefit from some expert guidance in helping us choose the most impactful tests—the ones that would really make a difference in our business.
We really felt like we could benefit from some expert guidance in helping us choose the most impactful tests.
“We chose to work with Conversion Rate Experts because we’d seen them at several conferences, we’ve read a lot of their blog posts. We really liked their methodology. We felt from our experiences with conversion-rate testing, what they were talking about really resonated with us and the methodology.
We really liked their methodology.
“They’re just really smart guys; we were really impressed with how quickly they learned our business and were able to contribute, not just in terms of conversion rate, but in terms of understanding our customer base and coming up with product ideas. They really didn’t hold themselves to just contributing on a conversion-rate basis only. They were always looking at ways that they could help us improve our business.
They’re just really smart guys; we were really impressed with how quickly they learned our business.
“Our own team has learned a lot from working with them. We feel like we’ve gained a lot of expertise which we can benefit from forever. In terms of results, we’ve seen more than 4X increases in conversion rate on some pages, which we’ve been thrilled about.
We’ve seen more than 4X increases in conversion rate on some pages, which we’ve been thrilled about.
“I would say to anyone considering using Conversion Rate Experts that you have to do it. I think there isn’t a company in the world that couldn’t benefit from working with these guys.”
I think there isn’t a company in the world that couldn’t benefit from working with these guys.
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All of our articles are subject to our Testimonial Protocol, which is described here.