How Mike Lee went from zero … to half a billion dollars

To get articles like this free in your inbox, subscribe to our newsletter (the link opens in an overlay).

The following is from our huge library of client successes—why not join them?

Mike Lee, MyFitnessPal

Mike Lee, co-founder of MyFitnessPal.

We recently sorted through some old business cards from a conference we spoke at.

We came across the following card, which had some interesting notes on it:

Business card with notes from Mike Lee, MyFitnessPal

Notes from our first conversation with Mike Lee of MyFitnessPal.

Our founder Karl Blanks had spoken at the conference. After the talk, he was approached by an entrepreneur called Mike Lee. Mike didn’t have a business card handy, so Karl wrote notes on one of his own cards.

Mike mentioned that he loved our articles. His company, MyFitnessPal, had created a smartphone app for counting calories. The company had just begun, but Mike was already optimizing his business using multivariate-testing.

Mike and his brother and co-founder, Albert, subsequently hired us to help MyFitnessPal grow even faster.

Mike and Albert recently sold MyFitnessPal for just under half a billion dollars.

Some people think that conversion rate optimization is an activity to do “when we get round to it.”

Successful companies start immediately.

We love hearing how successful entrepreneurs bootstrapped their businesses. If you do too, you’ll take inspiration from the following video interview with Mike and Albert, in which they describe what it was like behind the scenes growing a half-billion-dollar company:

Mike and Albert Lee discuss how they bootstrapped their company to half a billion dollars.

Mike discusses what it was like working with us

On this page, Mike describes what it was like working with us. In his words…

“I think there isn’t a company in the world that couldn’t benefit from working with these guys.”

If you have no budget for conversion, start where Mike and Albert did, with our list of 108 ways to increase your website’s profits. If you want to see the methodology we used to help grow his business, see our “Methodology” page.

How much did you like this article?


What’s your goal today?

1. Hire us to grow your company

We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:

Claim your FREE strategy session

2. Learn how to do conversion

Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.

Download a free copy of our Amazon #1 bestselling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.

Download a free copy of our bestselling book

3. Work for us

If you want to join our team—or if you want to discover why our team members love working for us—then see our “Careers” pages.

4. Contact us

We help businesses worldwide, so get in touch!


© 2020 Implementra Limited trading as Conversion Rate Experts. All rights reserved.