Introducing the Conversion Rate Experts blog

We have a blog! And to celebrate we’re giving you loads of valuable stuff…

1. Updated today: Our free report on improving your conversion rate

In 2006, we wrote a quick-start guide for split-testing. It immediately became Alexa’s 3rd-highest Mover and Shaker of the week, and prompted Google’s Tom Leung to invite us to partner with them.

Today we’re releasing an updated version. It contains some extra tools, a few more tips and loads of minor modifications to reflect our current thinking on how to maximize your website’s profits. You can get it here.

2. Must-have books (in our opinion) for online marketing

We fanatically consume information about business growth and conversion rate improvement. Today we’re publishing our list of 10 “must-have” internet marketing books (in our opinion).

3. Capture your visitors’ feedback

Here’s a big problem with conversion rate optimization: To increase your website’s conversion rate, you need to find a way of persuading people who aren’t currently converting.

But those people arrive and leave without trace! How do you know what they wanted? How do you know what would have persuaded them to take action?

If you owned a real-life bricks-and-mortar store, this would be easy. You’d hear their objections. You’d be able to ask questions. You’d hear what they muttered as they headed for the door.

Capturing the voice-of-the-customer is more difficult with the web, but it can be done. One technique we use is a sitewide “give feedback” button. You can easily add one to your website using one of the following solutions:

Each of the above tools provides a “give feedback” button like the one at the right-hand side of this page. The company’s team members can sign in to the tool’s interface to manage all of the feedback that has been received. (The feedback is managed using an interface similar to that of an email client, having an inbox and folders.) In our case, for lean-ness, we have simply linked our “feedback” button to the form on our “Contact Us” page.

4. Be first to hear about new tools and techniques

If you’d like to be first to hear of the latest tools, tips and resources for “out-converting” your competitors, sign up to our RSS feed or (our newsletter).


What you should do now

1. If you’d like us to work on your website—to dramatically improve your conversion rate and profits (like we did for all these companies), then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.

3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.

4. If you enjoyed this article, then so will your friends, so why not share it on LinkedInTwitterFacebook and Email

All of our articles are subject to our Testimonial Protocol, which is described here.


Next article

A/B testing 101: A quick-start guide to conversion rate optimization


We work with clients in any country

So far, we’ve worked with clients in 9 languages and in 22 countries.

Contact us

New York

445 Park Avenue
9th Floor
New York, NY 10022
USA
Phone: +1 (212) 829-5720
Fax: +1 (212) 658-9097

London

222 Regent Street
London
W1B 5TR
United Kingdom
Phone: 0800 043 2650 or
+44 (0)203 368 6212
Fax: 0870 838 1135

Staffordshire, UK

The Spode Wing
Hawkesyard Hall
Armitage Road
Rugeley, Staffordshire
WS15 1PU
United Kingdom
Phone: 0800 043 2650 or
+44 (0)203 368 6212
Fax: 0870 838 1135


© 2017 Implementra Limited trading as Conversion Rate Experts. All rights reserved.

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