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Last updated: June 2019
When we discuss our clients’ progress, we often find ourselves saying “It’s like Osmos.” You might be interested to hear what we mean by that.
Your goal is to grow, which you do by absorbing bubbles that are smaller than you. If you come into contact with bubbles that are larger than you, you die.
To understand how it works, watch a minute or so of this video:
Osmos gives you a good feel for a phenomenon that occurs when you’re growing a business—except in business it takes several years to experience what takes just a few minutes in Osmos:
And so it continues.
We’ve seen the “Osmos Effect” happen many times with our clients. As their company grows, they experience it in many ways:
In fact, the Osmos Effect applies to almost every aspect of a growing business. Visions that at first sound delusional later seem tame. The daunting becomes the trivial.
It’s important for you to gain an appreciation for this phenomenon, because otherwise you’ll never have the boldness to create the “delusional” plans in the first place. This is what Bill Gates was referring to when he said that “Most people overestimate what they can do in one year and underestimate what they can do in ten years.”
Unfortunately, in business this phenomenon takes years to experience, so even if things go well it takes a long time to get a feel for it.
We know no better way to get a feel for it than by playing Osmos.
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