An extra $300,000 for Piktochart, a B2B software company
Piktochart is a software-as-a-service (SaaS) company that provides web-based infographic software.
A short video interview with the client
A transcript of the video
“My name is Wei Jian. I work as a data analyst in Piktochart. Working with CRE for a couple of weeks, we noticed that our growth has been quite substantial. We noticed that our paid customers have been increasing by 20%, our sign-up rate has been increasing by 10-20% as well. We also noticed that more of our users have been staying back in the application.
“Working with CRE for a couple of weeks, we noticed that our growth has been quite substantial.”
“We have a lot of data which we didn’t fully utilize and that hampers our business decision skills. We make decisions quite slow and there has been a lot of discussions going on, which approach we should use. When we approached CRE, we noticed that they have actually worked with a lot of big companies such as Facebook, Apple, Google. And we believed that these are the experts that we would like to work with. Our experience has been wonderful in working with them. We can actually see a lot of wins in our experiments we have conducted.
“We have a lot of data which we didn’t fully utilize…”
“What is most important is the vast amount of experience that we learned from them, their methodology in particular. The way they approach a problem is quite quick, and the way they come up with solutions to work on problems. They don’t just come up with one solution. They produce two to three variations to test which one’s the best performing ones. They have done intensive research on our company’s website and the flow of our application.
“What is most important is the vast amount of experience that we learned from them, their methodology in particular.”
“Then they move on to understand our company. What do we want? What is our requirements of the experiments we have conducted? We applied them on our website and our application. We see this is worth about $300,000. Based on our experience of working with CRE, if there is someone who likes plenty of expert advice, and also someone who is willing to work as a business partner, I would definitely recommend CRE.”
“I would definitely recommend CRE.”
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