Tips and tools: An update and some great resources
To get articles like this free in your inbox, subscribe to our newsletter (the link opens in an overlay).
Here are some great resources we have recently shared with one another(We don’t profit from recommending things. We just love sharing things we think you’ll appreciate. You can see our other Tips and Tools articles here.)
Here’s a mix of company news and fantastic resources we have found—all woven together with some tenuous links to give a semblance of structure:
We have discovered an awesome advanced book about copy-editing
It’s called It Was the Best of Sentences, It Was the Worst of Sentences: A Writer’s Guide to Crafting Killer Sentences. It’s so good, we have added it to our article The 12 best resources for improving your writing.
On the subject of writing…
…our book, Making Websites Win, stayed an Amazon best-seller for over three weeks, topping seven categories. In the US, we are about to run out of hardcovers, but more are on the way.
The book was recommended by industry leaders from Facebook, Microsoft, Unbounce, and Econsultancy. Dr. Dave Chaffey of Smart Insights, a client of ours, wrote this detailed review of it.
If you haven’t got a copy yet, visit this page.
On the subject of books…
…we loved Rand Fishkin’s book, Lost & Founder: A Painfully Honest Field Guide to the Startup World. It contains wisdom that few entrepreneurs discuss openly. We have been recommending it to fellow CEOs and business owners.
Also, in chapter nine of the book, (“Scalable Marketing Flywheels > Growth Hacks”), Rand Fishkin describes the work we did to grow his company, Moz.
On the subject of Rand Fishkin…
…our founders, Ben and Karl, have invested in Rand’s new venture, SparkToro. The details are in Rand’s article SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs.
On the subject of SparkToro (can we really keep this theme going till the end?)…
…SparkToro has recently launched the SparkScore tool, which proved incredibly useful for our book launch. You can use it to identify the influencers with whom you should be working.
On the subject of useful tools…
…marketing agency Distilled has created a tool that lets you A/B test the effect that your changes have on your SEO rankings and traffic. The tool is called Distilled ODN. In this video, Distilled’s CEO, Will Critchlow, gives a seven-minute overview of why it’s so useful—though, as someone who “gets” CRO, you’ll probably be mostly convinced just by the description of it. The article “What is SEO split testing?” contains a more detailed explanation.
On the subject of A/B testing…
…we have been hard at work growing our clients’ businesses. Since the last time we mentioned testimonials, we have published nine—nine!—new testimonials from clients whose businesses we have grown. Their headlines are as follows:
2. “CRE has the unique advantage of being able to draw from its vast experience with the multiple clients it has worked with over the years, to tailor new tests to our business.”—Verizon, a multinational telecoms company (see more)
8. “After some important research, we immediately saw a significant increase in the form completions. We’ve also improved the number of enrollments and starts.”—Education Affiliates, another education company (see more)
On the subject of measurable wins…
…this article from Sumo.com describes how the overlay text “Win $150 of store credit” got almost twice as many opt-ins as “Claim 10% off your purchase right now.” One of the best ways to increase conversions is to change the offer, and this is a great example.
How much did you like this article?
What’s your goal today?
1. Hire us to grow your company
We’ve generated hundreds of millions for our clients, using our unique CRE Methodology™. To discover how we can help grow your business:
- Read our case studies, client success stories, and video testimonials.
- Learn about us, and our unique values, beliefs and quirks.
- Visit our “Services” page to see the process by which we assess whether we’re a good fit for each other.
- Claim your FREE website strategy session with one of our renowned experts.
2. Learn how to do conversion
Browse hundreds of articles, containing an amazing number of useful tools and techniques. Many readers tell us they have doubled their sales by following the advice in these articles.
Download a free copy of our Amazon #1 best-selling book, Making Websites Win, recommended by Google, Facebook, Microsoft, Moz, Econsultancy, and many more industry leaders. You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.
3. Work for us
If you want to join our team—or if you want to discover why our team members love working for us—then see our “Careers” pages.
4. Contact us
We help businesses worldwide, so get in touch!
© 2020 Implementra Limited trading as Conversion Rate Experts. All rights reserved.