“We’re looking at million-pound increases,” says Predator Nutrition

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Predator Nutrition is a bodybuilding supplements and sports nutrition company.

A short video interview with the client

“In terms of ROI increase, you’re coming up to 10 to 1,” says Reggie Johal, CEO of Predator Nutrition.

A transcript of the video

“We have now been with Conversion Rate Experts for coming up to five months. We’ve already seen the impact: increases in revenue projected of several hundred thousand. We’re looking at million-pound increases, plus huge increases versus our cost of utilizing their services. If you’re talking about ratios, we’re going to get back in terms of actual profit a ratio, for example, of 10 to 1. So the evidence speaks for itself.

“We’re looking at million-pound increases”

“My name is Reggie Johal. I’m the CEO here at Predator Nutrition. Whilst initially it was a sports supplements retailer, over time we’ve seen massive growth in other areas—things like vegan supplements. We were literally the first people, if you go back five years, that were properly selling some of these products.

“It has always been about making sure we’re unique in one respect or the other. And the website always from day one has been our overriding focus. It remains to this day the dominant channel for us.

“CRO, that’s going to be the one thing more than anything else, I think, that’s going to be of most importance. And then, all of those other channels will perform better. If you’re sending someone to a product page that’s been tested hundreds of times, then they’re more likely to convert. So your SEO is going to be working better, your SEO company is going to be happier, and so is your PPC company. It’s like a multifactorial impact.

“I’m used to dealing with marketing agencies that don’t want to put any skin in the game. They don’t want to put their neck on the line. People always saying that this was outside of their control, so that’s why you didn’t see results. And as I said, we’re used to that with marketing agencies, unfortunately—spending lots of money and seeing no return.

“I’m used to dealing with marketing agencies that don’t want to put any skin in the game.”

“The way Conversion Rate Experts work is markedly different. Everything is within the control of CRE and yourself. You can make changes, you can do things that you want to do quickly. The responsiveness, the attention to detail, the granular approach that they take, and the fact they were bringing ideas to the table.

“The way Conversion Rate Experts work is markedly different.”

“The thing that impressed me was it was quite tailored; it wasn’t just going to be best practices or “What worked well when we worked with Google or Apple.” I remember the first meeting was about understanding who we are, what are we as a business, what’s our target market, where do we see sales, which territories, which product ranges, can you give us access to analytics so we understand the behavior. They looked at purchasing patterns, all these kind of things. And I think they’ve done an excellent job on that side. They brought out things that we had missed.

“The thing that impressed me was it was quite tailored; it wasn’t just going to be best practices or ‘What worked well when we worked with Google or Apple.’”

“Directly in opposition to how a lot of agencies we’ve worked with, it’s data-led. CRE back it up. They’ll suggest changes, but they’ll suggest changes based on actual evidence rather than suppositions. They’re making sure they’re A/B testing things, so there’s no doubt that you’re going to see results. And ultimately, the figure that really matters is the revenue.

“I think we’ve been going now coming up to five months. We’re looking at several hundred thousand pounds’ worth of revenue increase just based on the testing to date, and that’s a short space of time.

“In terms of ROI increase, you’re coming up to 10 to 1. I can recall that just from one test, and projecting that one test’s success over the course of 12 months, just by itself that one test is going to cover any cost of utilizing their services. In terms of working with CRE, it’s innovation, it’s speed to market, speed to delivering results, delivering actual revenue increases, and showing substantial increases in ROI.

“In terms of ROI increase, you’re coming up to 10 to 1.”

“And, ultimately, that’s built on the foundation. And I think the foundation is we’ve got a unique approach so markedly different to what everyone else is doing. So yeah, for me, I’d give it my utmost recommendation.”

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