Tips and tools: Easy personalization; how to get product–market fit; The Queen; and some great resources

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Last updated: November 2019

Here are some great resources we have recently shared with one another

(We don’t profit from recommending things. We just love sharing things we think you’ll appreciate. You can see our other Tips and Tools articles here.)

Personalization features are now available in Google Optimize

Google Optimize now allows you to create personalization campaigns

Personalization campaigns are easy with the new feature.

Google Optimize now allows you to create personalization. If you want to offer, say, free shipping to all customers in San Francisco, then just…

  • Click the “Create Experience” button
  • Select “Personalization” as the experience type.
  • Using the Optimize Visual Editor, add the free shipping offer to your website.
  • Select “users located in San Francisco” and launch the personalization.

The A/B-testing-for-SEO tool now works for conversions, too

We recently mentioned Distilled ODN, a tool for A/B testing pages for SEO. Distilled has since announced that the tool can now track conversions, too, so it can be used to optimize for SEO and CRO.

CRO, SEO and Full-Funnel testing

Distilled ODN now supports full-funnel testing—optimizing for both SEO and CRO.

You might also be interested to refer back to our article Does CRO mess up SEO? And vice versa?

How to get to product–market fit

There’s no point doing CRO on a product you can’t sell, and there’s no point trying a sell a product no one wants. Product–market fit is startup language for having something some people want.

Product–market fit isn’t a binary thing. It’s not something you either have or don’t. It’s a sliding scale, and the better it gets, the easier everything else becomes. Also, it’s something you can lose and have to rebuild.

In this great 50-minute talk, Peter Reinhardt, co-founder and CEO of Segment, shares his story on building different products and eventually finding product–market fit.

“The most common mistake startups make is to solve problems no one has.”—Paul Graham

The wisdom of Warren Buffett’s business partner

Charlie Munger is Warren Buffett’s business partner. He is passionate about the value of mental models—effective thought processes for understanding the world. The website “ValuePlays” has collated some of Munger’s talks and reports into a useful PDF: The Best of Charlie Munger 1994–2011. It’s the third list of mental models we have written about, the others being DuckDuckGo founder Gabriel Weinberg’s and DefMacro’s.

Teach yourself computer science

This is a great, deep guide if you want to learn the fundamentals behind programming.

A crash course in making music

We love websites that compress hours of teaching into a few minutes. This crash course from Ableton teaches you how music works, and gets you creating music in minutes.

Screenshot of Ableton's guide to music

Ableton’s guide to making music compresses hours of teaching into an enjoyable few minutes.

News from inside Conversion Rate Experts

Photos of our trip to meet The Queen at Buckingham Palace

On this page, we have posted the photos of our founders’ trip to Buckingham Palace to meet The Queen.

The Queen talking with the guests

Our founders’ visit to meet The Queen at Buckingham Palace, for the Queen’s Award celebrations.

We’ve now worked with clients in 37 countries

We have updated our website to say that we have now helped to grow clients in 37 countries and 11 languages. (In 2016, those numbers were 23 and 8, respectively.) You can see the full list of countries and languages here.

We’ve published a great new video testimonial

We have recently published a new video testimonial: “Hundreds of thousands of dollars” of additional revenue for iGaming company Blexr.”


“Increases in conversion rate of over 100%.”

We now have 85 testimonials from delighted clients.

And finally…

How to send an “email” (a video from 1984)

We love everything about this demonstration—including the way the guy clearly reveals his password (1234) on national TV.

Screenshot of a video of how to send an email

Tell Pat if you eat any ice cream, so she can update the freezer database.

What you should do now

1. We have already grown companies just like yours. (We have helped to grow clients in 37 countries in 11 languages.) So wherever you are in the world, if you’d like us to work on your website—to dramatically increase its profits—then claim your FREE website strategy session. On this free phone consultation, one of our experts will discuss your conversion goals and suggest strategies to double your sales.

2. If you’d like to learn conversion for free, go to our “Learning Zone” page, where you can download templates of million-dollar winning pages. Or, if you’d like us to build your company’s in-house capabilities (not for free), then contact us and we’ll discuss your requirements.

3. If you’d like to work for us—or see why our team members love working for us—then see our “Careers” pages.

4. If you enjoyed this article, then so will your friends, so why not share it on LinkedInTwitter and Facebook.

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